1940s couple on a picnic

How the American Dream Grew

If the seed of the American Dream was planted during the dark days of the Depression, germinated at the New York Worlds Fair of 1939, it was nurtured and cultivated during the sacrifices and deprivations of WWII. By wars end

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1940s couple on a picnic

How the American Dream Grew

If the seed of the American Dream was planted during the dark days of the Depression, germinated at the New York Worlds Fair of 1939, it was nurtured and cultivated during the sacrifices and deprivations of WWII. By wars end

Featured / 3 comments
Nabisco oreos 1952

Inherited Dreams

Though it would be my parents generation, those who lived through the Great Depression and later rolled up their   collective sleeves, pitched in and sacrificed for the greater good in their fight against tyranny-who would be knighted by Tom Brokaw

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Nabisco oreos 1952

Inherited Dreams

Though it would be my parents generation, those who lived through the Great Depression and later rolled up their   collective sleeves, pitched in and sacrificed for the greater good in their fight against tyranny-who would be knighted by Tom Brokaw

Featured / 3 comments
American Dream Post War Abundance

Introduction

For over half a century, Americans soaring confidence had always promised a sugar-frosted future filled with frost free fun and abundance and economic prosperity. But that Buoyant bubble of optimism has since gone bust. Along with our jobs, retirement funds

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American Dream Post War Abundance

Introduction

For over half a century, Americans soaring confidence had always promised a sugar-frosted future filled with frost free fun and abundance and economic prosperity. But that Buoyant bubble of optimism has since gone bust. Along with our jobs, retirement funds

Featured / 11 comments
American dream home 46 Scan_Pic0028

Suburbia For Sale

American Dream Foreclosed Whether a split level or a McMansion, the American Home has been the very embodiment of the American Dream. Once the mark of achievement, the suburban home was a solid investment, the guarantee of a secure future.

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American dream home 46 Scan_Pic0028

Suburbia For Sale

American Dream Foreclosed Whether a split level or a McMansion, the American Home has been the very embodiment of the American Dream. Once the mark of achievement, the suburban home was a solid investment, the guarantee of a secure future.

Featured / 6 comments
Vintage ad Englander Mattress

The Best Bedroom Secret

It’s no secret that the key to a good marriage lies in the bedroom. But for the young inexperienced mid-century wife who had no one to discuss such intimate marriage details with, where was she to turn? Was the Honeymoon

Vintage ad Englander Mattress

The Best Bedroom Secret

It’s no secret that the key to a good marriage lies in the bedroom. But for the young inexperienced mid-century wife who had no one to discuss such intimate marriage details with, where was she to turn? Was the Honeymoon

An Atomic Fairy Tale

  1950 was Cinderella’s year. My mother Betty knew it was an omen. After 6 long years of waiting, Disney’s much anticipated movie, Cinderella was finally opening and now Betty Joseph’s days of waiting were over too- she was getting

An Atomic Fairy Tale

  1950 was Cinderella’s year. My mother Betty knew it was an omen. After 6 long years of waiting, Disney’s much anticipated movie, Cinderella was finally opening and now Betty Joseph’s days of waiting were over too- she was getting

illustration Yogi Berra 1963

Picture You With Yogi Berra

  What mid-century boy wouldn’t love having his photo hanging in an all-star’s locker? “Kids! Get your photo with your favorite Big League Star” grinning Yankees catcher Yogi Berra beckons in this 1963 ad. “Imagine a photo of your favorite

illustration Yogi Berra 1963

Picture You With Yogi Berra

  What mid-century boy wouldn’t love having his photo hanging in an all-star’s locker? “Kids! Get your photo with your favorite Big League Star” grinning Yankees catcher Yogi Berra beckons in this 1963 ad. “Imagine a photo of your favorite

vintage self tanner

No Time to Tan

Long before self tanners, and micro mist airbrush tanning sprays flooded the market, a retro a gal need only apply a good film of bronzer to give herself show girl legs. Learn how tan-in-a-bottle might have helped a pale-face gal

vintage self tanner

No Time to Tan

Long before self tanners, and micro mist airbrush tanning sprays flooded the market, a retro a gal need only apply a good film of bronzer to give herself show girl legs. Learn how tan-in-a-bottle might have helped a pale-face gal

vintage woman and man 1960s

A Wash & Wear Summer

Summertime and the living was easy especially in the post war world of wash n’ wear clothing. Summer and synthetics was a match made in chemical lab heaven. The easy care revolution in textiles was always in full display at

vintage woman and man 1960s

A Wash & Wear Summer

Summertime and the living was easy especially in the post war world of wash n’ wear clothing. Summer and synthetics was a match made in chemical lab heaven. The easy care revolution in textiles was always in full display at

vintage woman dressed in revolutionary war outfit drumming

Happy July Fourth

  Have a Smokin’ Independence Day!

vintage woman dressed in revolutionary war outfit drumming

Happy July Fourth

  Have a Smokin’ Independence Day!

suburbs barbecue 57

All American Barbecue

The Smell of Democracy in the Air Every July 4th our split level development would be shrouded by the smoke of burning charcoal, the sizzling smell of democracy was in the air. Besides a parade, nothing was more quintessentially American

suburbs barbecue 57

All American Barbecue

The Smell of Democracy in the Air Every July 4th our split level development would be shrouded by the smoke of burning charcoal, the sizzling smell of democracy was in the air. Besides a parade, nothing was more quintessentially American