How’s your mid-century gaydar?
Fans are buzzing about the Mad Men moment when mystery man Bob Benson slyly touched his knee against sourpuss Petes, setting tongues wagging about Bob’s possible homosexuality.
Whether or not Bob’s 1968 unrefined gaydar was accurate is another question. But it’s about time someone came out of their Madison Avenue closet.
Unintentionally Gay Ads
The real Mad Men of mid-century Madison Avenue produced some pretty homoerotic ads, albeit in a mid-century repressed manner.
Take these unintentionally gay ads that ran in major magazines from the 1940s through the late 1950s , featuring men frolicking in underwear in their bedrooms, cruising locker rooms, or ogling one another by the pool.
Boxers, bedrooms and pajamas were a natural setting for a romp among “roomates
I Was Bi-Curious
One of the most famous homo-erotic advertising campaign was put out by the beer that made Milwaukee famous Schlitz Beer with their series “I Was curious.”
Whether the theme was lake side picnic, ski lodge or a visit among friends, by the third panel in all these ads there is nary a woman to be found.
No one was safe..even in the suburbs
Ski Lodges were a favorite meeting place
Does your gaydar go off viewing these ads?
Copyright (©) 2013 Sally Edelstein All Rights Reserved
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