Wishing everybody a magically delicious St Patrick’s Day!
Sugar Frosted Flakes took a back seat especially on St. Patrick’s Day when General Mill’s Lucky Charms was introduced in 1964. A bowl full of magically delicious charms in the shape of pink hearts, yellow moons, orange stars, and green clovers, was a magically delicious way to start the morning.
Lucky Charm’s Cereal Box
Tony the Tiger’s number one place in popularity with cereal consuming boomers was seriously challenged with the appearance of Lucky Leprechaun also known as Sir Charms and originally called L.C. Leprechaun as we see in this original ad.
Vintage comic Lucky Charms and LC Leprechaun
Lucky the Leprechaun debuted in 1964 with one of the most expensive advertising roll outs to that date featuring full color ads in the Sunday comics and comic books like this vintage one that appeared in Little Lotta who I am sure mightily enjoyed those delicious multi color marshmallow pieces.
vintage cartoon Lucky Leprechaun Lucky Charms
The cereal was so darn good that L.C. Leprechaun was always crying: “They’re always after Me Lucky Charms!”
© Sally Edelstein and Envisioning The American Dream, 2016.
Envisioning The American Dream 
I do love lucky charms, but gotta be the sweetest cereal ever, not sure there is any “goodness” in it! Playing the exciting “catch the leprechaun” game is definitely a selling point! Lol
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I think the toasted oats where the only mildly redeeming value to the cereal, but they did leave a lovely sugary rainbow in the milk.
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I continue to be amazed at how you retrieve so many details from our past and often share your family’s personal history as they relate to those details. Love it.
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Thanks Don, I try to make history easy to digest; served straight up some of it might cause indigestion
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