Category Archives: Industry
Better Living Through Chemistry
Who didn’t believe in better living through chemistry? Post war Americans were eager to live out the dreams depicted in the color drenched ads that ran in all the magazines. Our romance with novelty blossomed as the world of plastics
Better Living Through Chemistry
Who didn’t believe in better living through chemistry? Post war Americans were eager to live out the dreams depicted in the color drenched ads that ran in all the magazines. Our romance with novelty blossomed as the world of plastics
Fractured Fairy Tales for Earth Day
Post War Pesticides on Parade Mid century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put
Fractured Fairy Tales for Earth Day
Post War Pesticides on Parade Mid century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put
How the Mad Men of Madison Avenue Got Rosie the Riveter to Man Up
Once upon a time, women workers were not only highly sought after they were lavished with praise in the media. During WWII when Uncle Sam came calling, American women didn’t just “lean in,” they manned up! Uncle Sam had enlisted
How the Mad Men of Madison Avenue Got Rosie the Riveter to Man Up
Once upon a time, women workers were not only highly sought after they were lavished with praise in the media. During WWII when Uncle Sam came calling, American women didn’t just “lean in,” they manned up! Uncle Sam had enlisted
Remembering The World Trade Center
News of the 9/11 tragedy found its way to me through the antiquated airwaves of a vintage Bakelite radio. Only days before, I had moved from the New York I loved to one of its leafy suburbs. Without cable or
Remembering The World Trade Center
News of the 9/11 tragedy found its way to me through the antiquated airwaves of a vintage Bakelite radio. Only days before, I had moved from the New York I loved to one of its leafy suburbs. Without cable or
Kitchen Garden All Year Round
Thanks to war-time research and American know how, growing up in suburban mid-century America I would be the happy recipient of a veritable bushel basket of sun-kissed, vitamin rich fruits and vegetables. No other country we were told “has the
Kitchen Garden All Year Round
Thanks to war-time research and American know how, growing up in suburban mid-century America I would be the happy recipient of a veritable bushel basket of sun-kissed, vitamin rich fruits and vegetables. No other country we were told “has the
The Flintstones at the Worlds Fair Pt II
The NY Worlds Fair in 1964/65 attracted a boatload of luminaries, but none more incredible than Fred Flintstone. Traveling all the way from prehistoric Bedrock, Fred and Wilma, Barney and Betty couldn’t wait to see that showcase of mid
The Flintstones at the Worlds Fair Pt II
The NY Worlds Fair in 1964/65 attracted a boatload of luminaries, but none more incredible than Fred Flintstone. Traveling all the way from prehistoric Bedrock, Fred and Wilma, Barney and Betty couldn’t wait to see that showcase of mid
The Flintstones at the NY Worlds Fair
If the NY Worlds Fair of 1939/40 was like stepping into the land of Oz, the 1964/ 65 Worlds Fair was like striding into the future of the Jetsons and stepping back to prehistoric Bedrock. Mid Century Mashup So in
The Flintstones at the NY Worlds Fair
If the NY Worlds Fair of 1939/40 was like stepping into the land of Oz, the 1964/ 65 Worlds Fair was like striding into the future of the Jetsons and stepping back to prehistoric Bedrock. Mid Century Mashup So in
Post War Pesticides on Parade
Breathe Easier Mid Century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put to use in
Post War Pesticides on Parade
Breathe Easier Mid Century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put to use in
Decorating With DDT
Just as mid-century garden nurseries were busy preparing for spring, filling their shelves with packets of seeds and cans of DDT, so American parents were diligently decorating their baby nurseries with happy-go-lucky wallpaper coated with protective DDT. No April Fools!
Decorating With DDT
Just as mid-century garden nurseries were busy preparing for spring, filling their shelves with packets of seeds and cans of DDT, so American parents were diligently decorating their baby nurseries with happy-go-lucky wallpaper coated with protective DDT. No April Fools!
Crisco and Kosher Kitchen Culture
Once upon a time to a transfixed nation, trans fats were not the troublesome substance we now view them as but were the very symbol of scientific progress. If the FDA has their way about it, bad-for-you- hydrogenated oils, i.e.
Crisco and Kosher Kitchen Culture
Once upon a time to a transfixed nation, trans fats were not the troublesome substance we now view them as but were the very symbol of scientific progress. If the FDA has their way about it, bad-for-you- hydrogenated oils, i.e.
Envisioning The American Dream 