Category Archives: Home Owners

vintage cartoon playboy blacks

Civil Rights No Laughing Matter

The battle for civil rights went to the heart of what the American Dream was about and who could share in it. By the late 1960s, race relations crept front and center into the news and public discourse, a fact

vintage cartoon playboy blacks

Civil Rights No Laughing Matter

The battle for civil rights went to the heart of what the American Dream was about and who could share in it. By the late 1960s, race relations crept front and center into the news and public discourse, a fact

vintage beer ad illustration suburbia 1950s

A Blueprint For The Middle Class

The idea of upward mobility in America is a powerful and deeply ingrained part of the American Dream. Never was the American Dream more potent or more seductive than in Mid century America. Middle class American were the most envied

vintage beer ad illustration suburbia 1950s

A Blueprint For The Middle Class

The idea of upward mobility in America is a powerful and deeply ingrained part of the American Dream. Never was the American Dream more potent or more seductive than in Mid century America. Middle class American were the most envied

Suburban Swan Song

Along with the housing market, that All-American suburban bubble of optimism has burst The suburbs were once the promised land; the American Dream made manifest . For over 65 years, home ownership was the defining definition the American Dream. Just

Suburban Swan Song

Along with the housing market, that All-American suburban bubble of optimism has burst The suburbs were once the promised land; the American Dream made manifest . For over 65 years, home ownership was the defining definition the American Dream. Just

man smoking cigarettes gardening

Post War Pesticides on Parade

Breathe Easier Mid Century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put to use in

man smoking cigarettes gardening

Post War Pesticides on Parade

Breathe Easier Mid Century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put to use in

vintage illustration ww2 soldier embracing girl 1945

Victory Homes for the Vet

Unlike today’s troubled vets who return home to an American Dream itself suffering from Post Traumatic Stress Disorder, WWII soldiers came back to a robust America, the American Dream gift wrapped just for them and tied with a red, white,

vintage illustration ww2 soldier embracing girl 1945

Victory Homes for the Vet

Unlike today’s troubled vets who return home to an American Dream itself suffering from Post Traumatic Stress Disorder, WWII soldiers came back to a robust America, the American Dream gift wrapped just for them and tied with a red, white,

1950s happy family prosperous economy

A Soaring Economy

The people of Mid-Century America had never been more prosperous, never had Dad the breadwinner taken home so much money. The soaring strength of the roaring bull market was at an all time high symbolizing confidence in the Capitalist system.

1950s happy family prosperous economy

A Soaring Economy

The people of Mid-Century America had never been more prosperous, never had Dad the breadwinner taken home so much money. The soaring strength of the roaring bull market was at an all time high symbolizing confidence in the Capitalist system.

Suburban 1950s man mowing lawn

The Great American Mow Down

 The Silent Spring mornings of the suburbs were often broken by the sound not of birds chirping but of a symphony of puttering gas lawn mowers synchronized all over the neighborhood. The power of purring motors, oscillating sprinklers, tires screeching,

Suburban 1950s man mowing lawn

The Great American Mow Down

 The Silent Spring mornings of the suburbs were often broken by the sound not of birds chirping but of a symphony of puttering gas lawn mowers synchronized all over the neighborhood. The power of purring motors, oscillating sprinklers, tires screeching,

Family searching for suburban Model Homes 1950s

Searching for Suburbia

Next to the milkman, and drive- in-movies, the recreational “Sundays Drive” belongs firmly and fondly in our not too distant past. In Mid-Century America, driving was still considered a pleasure and gasoline was still the biggest bargain in America’s shopping

Family searching for suburban Model Homes 1950s

Searching for Suburbia

Next to the milkman, and drive- in-movies, the recreational “Sundays Drive” belongs firmly and fondly in our not too distant past. In Mid-Century America, driving was still considered a pleasure and gasoline was still the biggest bargain in America’s shopping

illustration 1950s couple dreaming of material goods

Consuming Passions

This homage to the American Dream appeared on a Saturday Evening Post Cover exactly 14 years to the day from that August day when Americans from coast to coast were celebrating the surrender of Japan. Until late in the night

illustration 1950s couple dreaming of material goods

Consuming Passions

This homage to the American Dream appeared on a Saturday Evening Post Cover exactly 14 years to the day from that August day when Americans from coast to coast were celebrating the surrender of Japan. Until late in the night

Suburbia For Sale

American Dream Foreclosed Whether a split level or a McMansion, the American Home has been the very embodiment of the American Dream. Once the mark of achievement, the suburban home was a solid investment, the guarantee of a secure future.

Suburbia For Sale

American Dream Foreclosed Whether a split level or a McMansion, the American Home has been the very embodiment of the American Dream. Once the mark of achievement, the suburban home was a solid investment, the guarantee of a secure future.