A Soaring Economy

1950s happy family prosperous economyThe people of Mid-Century America had never been more prosperous, never had Dad the breadwinner taken home so much money.

The soaring strength of the roaring bull market was at an all time high symbolizing confidence in the Capitalist system.

American industries were the symbol of our strength and like the biceps of the healthy and strong spoke of the wisdom of our ways.

In early January of 1953 Life Magazine published a special issue devoted solely  to the booming American economy.  Entitled “The American and His Economy”, it was an unabashed love letter to this record-breaking economic splendor.

A Land of Good n’ Plenty

“During the past dozen yeas or so”, the magazine begins in an introduction written by social historian Frederick Lewis Allen , “we have been watching in the United States something close to a miracle….The once sick American economy has become the wonder of the modern world.”

The articles then go on to boast: “In 2 decades the US has by-passed the methods and exceeded the goals which old-fashioned socialism had set up as ideals for an economic society.”

“It has achieved instead something totally new and something infinitely better.

More or less the unconsciously the nation has pulled off a major social revolution. The means to this end have been historically unique, a process mainly of grading society up from the bottom rather than down from the top.

Most of the change has been wrought by a simple but bold economic idea: more of everything for everybody.

It is an idea of production and consumption rather than conservation and thrift.”

“Some of the results are far-reaching:

  • More Americans now own their homes than rent
  • Since 1929, the US has moved halfway toward equality of income for all members of the population
  • The Us has reached a state almost unique in history where increase in population means increase in prosperity.”

The 99%

For Mr and Mrs America, the factory workers, engineers housewives and business managers, the issue  never lets us forget that  “the US is still a place to get rich quick and honestly.”

A Confident  Future

vintage illustration business man on plane

And finally, to answer for Americans the most important question of all about their economy, “Where are we going from here and what will happen to me?’

According to the giddy experts,there was no end in sight for this soaring economy.

The bull in our soaring bull market was a symbol that the US could compete and win.

And in this land of good and plenty one thing we were never short of was confidence.

A Bull Market Indeed!

Copyright (©) 20012 Sally Edelstein All Rights Reserved




  1. Yes it was good ,maybe it can be thztg way again. we will have to work at it harder than ever.but it can be done.
    good article, thanks


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