Pabst Blue Ribbon Beer for Hipsters and Hi Society

Who would have guessed Pabst Blue Ribbon that iconic working class beer ironically embraced by hipsters has a pedigree more blue blood than blue-collar. 75 years ago Pabst positioned itself to appeal to the “gay, smart modern set” hoping members

/ Consumers, Food, History, Middle Class

Pabst Blue Ribbon Beer for Hipsters and Hi Society

Who would have guessed Pabst Blue Ribbon that iconic working class beer ironically embraced by hipsters has a pedigree more blue blood than blue-collar. 75 years ago Pabst positioned itself to appeal to the “gay, smart modern set” hoping members

/ October 8, 2014 / 5 comments