Brand X

Is rebranding Twitter as X a marketing mistake or might it be very intentional? Is Musk marketing his brand X to his target audience the anti-woke, anti-cancel culture, stars and bars crowd? On the other hand who wants to be

I’d Like to Buy the World a Coke

The debate about Mad Men’s ending may continue for years, but no one can debate the fact that Coca Cola has succeeded in getting the world to buy a Coke. With the final image of Don Draper meditating on a

Pabst Blue Ribbon Beer for Hipsters and Hi Society

Who would have guessed Pabst Blue Ribbon that iconic working class beer ironically embraced by hipsters has a pedigree more blue blood than blue-collar. 75 years ago Pabst positioned itself to appeal to the “gay, smart modern set” hoping members

Do You Dream in Kodacolor?

The red white and blue American Dream sparkled in Kodacolor. Kodak and the American Dream were made for one another. The wholesome images of  all-American family fun portrayed in their long running advertisements would saturate our Kodacolor dreams for decades