I Pledge Allegiance – Women & Food in WWI

As America entered the Great War in 1917, Uncle Sam encouraged all his hyphenated American nieces and nephews to join him in fighting this war to end all wars. “You came here seeking Freedom,” he told the masses of immigrants

Women and Food Will Win the War – WWI

Food shaming is nothing new Nearly 100 years ago dietary transgressions were darn near treasonable. Not unlike today there was a moralization of food choices but it was based less on nutrition and health than patriotism. A century before the

Housework and the Happy Homemaker

Happy Homemaker To believe all the colorful mid-century advertisements no one was the beneficiary of the cold war culture of casual, carefree living more so than the housewife of the 1950’s and ‘60s. All manner of unparalleled ease from cleaning

How the Mad Men of Madison Avenue Got Rosie the Riveter to Man Up

Once upon a time, women workers were not only highly sought after they were lavished with praise in the media. During WWII when Uncle Sam came calling, American women didn’t just “lean in,” they manned up! Uncle Sam had enlisted