How the Mad Men of Madison Avenue Got Rosie the Riveter to Man Up

Once upon a time, women workers were not only highly sought after they were lavished with praise in the media. During WWII when Uncle Sam came calling, American women didn’t just “lean in,” they manned up! Uncle Sam had enlisted

/ American Way, Consumers, Economy, Gender, History, Industry, Middle Class, Women, WWII

How the Mad Men of Madison Avenue Got Rosie the Riveter to Man Up

Once upon a time, women workers were not only highly sought after they were lavished with praise in the media. During WWII when Uncle Sam came calling, American women didn’t just “lean in,” they manned up! Uncle Sam had enlisted

/ March 12, 2015 / 18 comments