Category Archives: Consumers
Post War Pesticides on Parade
Breathe Easier Mid Century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put to use in
Post War Pesticides on Parade
Breathe Easier Mid Century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put to use in
Do You Dream in Kodacolor?
The red white and blue American Dream sparkled in Kodacolor. Kodak and the American Dream were made for one another. The wholesome images of all-American family fun portrayed in their long running advertisements would saturate our Kodacolor dreams for decades
Do You Dream in Kodacolor?
The red white and blue American Dream sparkled in Kodacolor. Kodak and the American Dream were made for one another. The wholesome images of all-American family fun portrayed in their long running advertisements would saturate our Kodacolor dreams for decades
Queen For a Day
In this great land of Democracy, Americans sure love Royalty. Becoming a princess is still part of every little girls American Dream. Not that we have ever doubted for a second cutting ties with the monarchy in 1776. As long
Queen For a Day
In this great land of Democracy, Americans sure love Royalty. Becoming a princess is still part of every little girls American Dream. Not that we have ever doubted for a second cutting ties with the monarchy in 1776. As long
The Great American Mow Down
The Silent Spring mornings of the suburbs were often broken by the sound not of birds chirping but of a symphony of puttering gas lawn mowers synchronized all over the neighborhood. The power of purring motors, oscillating sprinklers, tires screeching,
The Great American Mow Down
The Silent Spring mornings of the suburbs were often broken by the sound not of birds chirping but of a symphony of puttering gas lawn mowers synchronized all over the neighborhood. The power of purring motors, oscillating sprinklers, tires screeching,
How the American Dream Grew
If the seed of the American Dream was planted during the dark days of the Depression, germinated at the New York Worlds Fair of 1939, it was nurtured and cultivated during the sacrifices and deprivations of WWII. By wars end
How the American Dream Grew
If the seed of the American Dream was planted during the dark days of the Depression, germinated at the New York Worlds Fair of 1939, it was nurtured and cultivated during the sacrifices and deprivations of WWII. By wars end
Introduction
For over half a century, Americans soaring confidence had always promised a sugar-frosted future filled with frost free fun and abundance and economic prosperity. But that Buoyant bubble of optimism has since gone bust. Along with our jobs, retirement funds
Introduction
For over half a century, Americans soaring confidence had always promised a sugar-frosted future filled with frost free fun and abundance and economic prosperity. But that Buoyant bubble of optimism has since gone bust. Along with our jobs, retirement funds
Consuming Passions
This homage to the American Dream appeared on a Saturday Evening Post Cover exactly 14 years to the day from that August day when Americans from coast to coast were celebrating the surrender of Japan. Until late in the night
Consuming Passions
This homage to the American Dream appeared on a Saturday Evening Post Cover exactly 14 years to the day from that August day when Americans from coast to coast were celebrating the surrender of Japan. Until late in the night
The Envy of Your Friends
What did you do when your tastes ran to Cadillac but your wallet was more of a Ford? Keeping up with the Jones was a tough thing to at the tail end of the Depression. However, General Motors La Salle
The Envy of Your Friends
What did you do when your tastes ran to Cadillac but your wallet was more of a Ford? Keeping up with the Jones was a tough thing to at the tail end of the Depression. However, General Motors La Salle
Envisioning The American Dream 