Posts Tagged: Housewife
Can Betty Draper Tune in to the Now Generation?
Like my own mother Betty, Mad Men’s Betty Draper woke one morning in the late 1960s to the realization she was a square. In a world firmly divided into the “under 30s” and “over 30s” she was no longer part
Can Betty Draper Tune in to the Now Generation?
Like my own mother Betty, Mad Men’s Betty Draper woke one morning in the late 1960s to the realization she was a square. In a world firmly divided into the “under 30s” and “over 30s” she was no longer part
Happy Homemakers in Training
Before Domestic Diva Martha Stewart instructed American women in how to be the perfect homemaker, high school girls were required to take Home Economic classes. Since every girl had dreams off being the perfect homemaker, it was perfectly natural to
Happy Homemakers in Training
Before Domestic Diva Martha Stewart instructed American women in how to be the perfect homemaker, high school girls were required to take Home Economic classes. Since every girl had dreams off being the perfect homemaker, it was perfectly natural to
Mom’s Suburban Supermarket Adventures
One day while flipping through a 3 year old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue of Better Living Magazine
Mom’s Suburban Supermarket Adventures
One day while flipping through a 3 year old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue of Better Living Magazine
The Real Housewives of the Cold War
Like most women growing up in the 1950s and 1960s I was fed a generous serving of sugar-coated media stereotypes of happy homemakers who were as frozen and neatly packaged as the processed foods they served their cold war families.
The Real Housewives of the Cold War
Like most women growing up in the 1950s and 1960s I was fed a generous serving of sugar-coated media stereotypes of happy homemakers who were as frozen and neatly packaged as the processed foods they served their cold war families.
How Hostess Cakes Helped the Housewife
(L) Vintage illustration Club Women of America 1927 by David Robinson (R) Vintage Hostess Cakes Logo 1928 The Great Sugar Rush Americans with a sweet tooth are rushing to stock up on Ding Dongs, Ho Ho’s, Twinkies and all sorts
How Hostess Cakes Helped the Housewife
(L) Vintage illustration Club Women of America 1927 by David Robinson (R) Vintage Hostess Cakes Logo 1928 The Great Sugar Rush Americans with a sweet tooth are rushing to stock up on Ding Dongs, Ho Ho’s, Twinkies and all sorts
Media Made Women- Housewives
Happy Homemakers During the Cold war, the Culture of Containment was not just a foreign policy but applied to women and their identities as much as it did to the Soviets. Women were to contain their aspirations, their appetites and
Media Made Women- Housewives
Happy Homemakers During the Cold war, the Culture of Containment was not just a foreign policy but applied to women and their identities as much as it did to the Soviets. Women were to contain their aspirations, their appetites and




