A Valentine From the Vault

Vintage Heinz Ketchup Ad for Valentines Day 1940

Man Pleasin’ Meals – The Shortest Route to Your Man’s Heart-Heinz Ketchup 1940 ad

With Valentines day fast approaching, the media is running  rampant with  romance tips.   Forget everything else you’ve read – think Heinz. Who knew a simple condiment in your kitchen could come to your romance rescue?

During the dark days of the Depression, Babs Johnson learned how to keep her hubby happy and add some spice to her sagging marriage.


vintage illustration Tom Tomato circling the globe on pickle

For a Valentines treat that’s out of this world look no further than your Kitchen shelf. Heinz’s Tom Tomato Circles the World

No mystery here.  “Masculine hearts skip a beat when a lucky lady serves Heinz ketchup, the racy and rosy condiment!”

Life might not have been a bowl of cherries in Depression era America, but with a bottle of ketchup everything would seem like they were coming up roses. At least according to the ads Heinz ran in the 1930s.

“Heinz ketchup beckons a man!” one ad copy proclaimed. “It cultivates the habit of coming home to eat.” What man could possibly stray when that pert and perky condiment, that come hither Heinz ketchup bottle, beckoned?

You’ll understand why if you listen to this mouth-watering story:

Marriage Woes

 1930s Cartoon Food

Poor Babs learned the hard way.

Like the country’s economy her marriage to Dan was in the slumps. Romance had taken a holiday in her year old marriage. The honeymoon was barely over when Dan started burying his nose in the newspapers, barely touching his dinner, taking his meals at the local lunch counter.

It was a particularly nasty row over dinner one evening that sent this newlywed into tears.

Babs: “It’s the same hash you raved about at Ann’s Sunday night supper. You were so keen on it, I made her give me the recipe.”

Dan: “Then one of us is crazy. Why, I wouldn’t eat this for love or money”

“I’ll get a bite downtown,” Dan fumed storming out leaving Babs bothered and bewildered.

She had yet to learn that no gal can trust a plain meal to satisfy a man. This new bride was in need of a menu check up.

What That Man Of Yours Really Wants

1930s Housewives photo

Don’t take your man for granted! Keep a bottle of Heinz Ketchup always handy. You’ll find it an investment in happiness!

It took the wise counsel of her more experienced gal-pals to set this young bride on the path to matrimonial happiness.

Pointing to a Heinz ketchup advertisement in the latest issue of Woman’s Home Companion, Babs eyes lit up: “Looking for something to make a husband sit up and take notice at the table?” she read with great interest. “Something he’ll give you a kiss and a compliment for? Then make sure you serve a bottle of ketchup with every meal.”

“The man isn’t born who doesn’t love ketchup”said her pal Madge getting right to the point. “Still the shortest route to your man’s heart! That extra little dash makes the meal. A juicy steak and Heinz rich tomato ketchup are a winning combination all men go for!”

Between sips of her Chase and Sanborn coffee, her neighbor Doris offered this tip, “He loves corned beef hash doesn’t he? Well, here’s a quick simple table trick, straight from Heinz themselves, that gives this favorite dish an extra appeal. Put Heinz Ketchup on the table – handily where he can reach it and pour it readily…And that goes for his omelet, his steaks – all his pet dishes!”

Goes Over Big

Vintage Heinz ketchup ad 1939

Vintage Heinz Ketchup Ad 1939

“Keep a bottle of the worlds largest selling ketchup on the table-the way good restaurants do- another in the kitchen, and one near the stove,” suggested Heinz in their ad. “ See how easily and economically you can give your meals those intriguing little touches your family loves! Give your cooking the worlds favorite flavor. Remember Heinz ketchup is no bugbear to budgeteers for it’s so rich a little goes a long way.”

“And every cook knows it transforms leftovers into snappy culinary triumphs! chirped in Helen. “Men have a yen for this sauce. He’ll be smacking his lips!”

Happy Days Are Here Again

Vintage Heinz Ketchup Ad 1930s

Vintage Heinz Ketchup Ad 1930s

Babs couldn’t wait to try it out.

“Come on home for supper, Darling! Corned Beef Hash, poached eggs and a new bottle of Heinz ketchup,” Babs cooed provocatively into the phone.

Dan could barely contain his excitement, “Coming soon, angel! That bright fresh ketchup flavor has my mouth-watering already!”

No more wandering eye at lunch counters.

No more whispers that Bab’s marriage was on the rocks. No more lonesome unhappy hours. For now, her hubby’s rushing home after work. Lucky Babs learned the secret to keeping a man satisfied.

“This dumb bunny’s never fooled again,” Babs said firmly.

She’d learned the first principle of culinary witchery  – keep a bottle of that lusty condiment Heinz Tomato Ketchup handy in the kitchen!

Something any gal today might want to keep in mind to keep her hubby from straying.

Copyright (©) 2015 Sally Edelstein


  1. How marriages survived in the days before Heinz Ketchup I will never know. And there could never have been romances without Taster’s Choice. https://www.youtube.com/watch?v=Ozl6fiD9vrw

    Liked by 3 people

  2. @fitone

    lol I loved this!

    Liked by 1 person

  3. Ugh. Unfortunately, it looks like with a certain political party, our country’s people may be regressing back to these vile Ketchup days. My mother must’ve been one of the first feminists because she never has this disgusting condiment in our home. Fun post!

    Liked by 1 person

  4. What a good time capsule. Thanks for putting it together.


  5. Awesome. This is real marketing in action.


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