Is rebranding Twitter as X a marketing mistake or might it be very intentional?
Is Musk marketing his brand X to his target audience the anti-woke, anti-cancel culture, stars and bars crowd?
On the other hand who wants to be known as Brand X?
Once upon a time, Brand X was always set up as the inferior brand to the named one in TV commercials.
Brand X was once ubiquitous in advertising of the 1960s. If it were absolutely necessary to trumpet the superiority of one’s own product, it could always be compared with that scapegoat, Brand X.
Brand X in TV commercials was always the competing product that left tattletale grey, failed to keep a frothy head, or came apart at the seams when tugged by two circus-strong men. The advertising industry often ran into trouble with the Federal Trade Commission for doctoring Brand X to ensure foolproof inferiority.
Then in 1960 the inevitable happened: unable to resist the lure of all those free plugs, several firms marketed their own, on-the-level Brand X products.
There was Brand “X” Window Cleaner, an efficient, cleaner invented by former Eisenhower Bodyguard Harry Chafvin Jr., who set up his own Brand “X” Corp. to manufacture the paste and a Brand “X” polishing cloth.
Jumping on the X bandwagon there was Brand “X” cigarettes, put out by three young Manhattan admen who founded Brand “X” Enterprises Inc. Brand “X” cigarettes were designed “for the man who is satisfied with nothing less than second best.” The president of Brand “X” Enterprises explained: “There are millions of people who don’t want to be first, who believe first place is too crowded. Our cigarette is for the man who, as a boy, dreamed of becoming Vice President.” Brand “X” Enterprises, Inc. was so confident of the audience appeal for the underdog market that it planned to put out a new detergent. Its name: WON’T.
Does Twitter want to be the brand that is thought of as less than its competitors?
Or thanks to Elon Musk, has that already happened?
Envisioning The American Dream 
Humorous yet true.
LikeLiked by 1 person
I’m glad you enjoyed it.
LikeLike
Twitter has absolutely become a cesspool of MAGA fools. It’s disheartening for those of us who want to follow podcasts, horror sites, movie sits, tv sites, and connect with writers. I’m trying to figure out how to leave and still be in contact with my “friends.” X indeed. Musk is a moron.
LikeLike
Many I know have migrated to other sites, but I have yet to trail there. I basically go on twitter as a source for breaking news.
LikeLike
Same, actually. It is still the best source for the that. Especially now that Meta is blacking out Canadian news. Or news to Canadian facebookers.
LikeLiked by 1 person
I didn’t know that Meta is blacking out news to Canadians. I had no idea. What is the reason?
LikeLike
There has been a dispute between the Canadian gov’t and Meta. They want Meta to stop/ban fake news stories, or to at least take a more serious approach to finding them and blocking them. Meta decided the best way to handle that was to block news (mostly). If I post about breakfast (I would never post about breakfast but if I did), it will show up in the feed of most of my followers. If I post a story from CBC (our major National news outlet) it will go to less than 1% of my followers. Or some such sorry stat.
LikeLiked by 1 person
This is outrageous, and I was clueless to this. This is very disturbing and I can only imagine how frustrating it must be for you.
LikeLike
I think it’s like a negotiating tactic. I don’t think they’ve come to any formal agreements yet. But it’s stupid. You post an article that’s serious, and it goes nowhere. You post a pair of shoes you bought and it gets 115 likes. It’s so stupid.
LikeLiked by 1 person
This is the very worst of what Meta is/can be.
LikeLike
It’s everything we need to know about them.
LikeLiked by 1 person
You are exactly right!
LikeLike
The “X” stands for Elon Musk’s obsession with brand X generic porn. This should kill off Twitter as a brand.
LikeLiked by 1 person