Category Archives: Consumers

vintage ad Fresh Start Mod 1960s

Can Betty Draper Tune in to the Now Generation?

Like my own mother Betty, Mad Men’s Betty  Draper woke one morning in the late 1960s to the realization she was a square. In a world firmly divided into the “under 30s” and “over 30s” she was no longer part

vintage ad Fresh Start Mod 1960s

Can Betty Draper Tune in to the Now Generation?

Like my own mother Betty, Mad Men’s Betty  Draper woke one morning in the late 1960s to the realization she was a square. In a world firmly divided into the “under 30s” and “over 30s” she was no longer part

vintage illustration woman and dieting 1950s

Betty Drapers Diet Tips

There came a time in every Cold War housewife’s life when the safety of the containment policy offered by a good girdle simply wasn’t enough to keep those pesky curves in line. Comely Betty Draper the once enviably svelte housewife

vintage illustration woman and dieting 1950s

Betty Drapers Diet Tips

There came a time in every Cold War housewife’s life when the safety of the containment policy offered by a good girdle simply wasn’t enough to keep those pesky curves in line. Comely Betty Draper the once enviably svelte housewife

vintage ad mens fashion 1967

Making The Scene With Mad Men

Millions will turn-on and tune-in when Mad Men returns for its 6th season. AMC is hoping you won’t drop out. The Beat Goes On We last left Don Draper and the gang at Sterling Cooper Draper Pryce in April of

vintage ad mens fashion 1967

Making The Scene With Mad Men

Millions will turn-on and tune-in when Mad Men returns for its 6th season. AMC is hoping you won’t drop out. The Beat Goes On We last left Don Draper and the gang at Sterling Cooper Draper Pryce in April of

vintage illustration train phones

Mobile Phone Milestone

Constant cell phone chatter has become a chief complaint among train commuters. Hoping for some peace and quiet on their commute, some trains have even set up designated “quiet cars” banning cell phone conversation. Oh, how times have changed. To

vintage illustration train phones

Mobile Phone Milestone

Constant cell phone chatter has become a chief complaint among train commuters. Hoping for some peace and quiet on their commute, some trains have even set up designated “quiet cars” banning cell phone conversation. Oh, how times have changed. To

vintage illustration Steven Dohanos home economics

Happy Homemakers in Training

Before Domestic Diva Martha Stewart instructed American women in how to be the perfect homemaker, high school girls were required to take Home Economic classes. Since every girl had dreams off being the perfect homemaker, it was perfectly natural to

vintage illustration Steven Dohanos home economics

Happy Homemakers in Training

Before Domestic Diva Martha Stewart instructed American women in how to be the perfect homemaker, high school girls were required to take Home Economic classes. Since every girl had dreams off being the perfect homemaker, it was perfectly natural to

vintage ad Green Giant corn cans housewife 1950s

Supermarket Adventures Pt II: The Case of The Supermarket Sleuth

One day while flipping through a 3-year-old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue of Better Living Magazine that caught

vintage ad Green Giant corn cans housewife 1950s

Supermarket Adventures Pt II: The Case of The Supermarket Sleuth

One day while flipping through a 3-year-old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue of Better Living Magazine that caught

picture 1950s housewife shopping

Mom’s Suburban Supermarket Adventures

One day while flipping through a 3 year old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue of Better Living Magazine

picture 1950s housewife shopping

Mom’s Suburban Supermarket Adventures

One day while flipping through a 3 year old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue of Better Living Magazine

boy 1960s ad soda

The Big Gulp

Sugar Shock Sweet news for citizens of New York City! The sugar Calvary has been called  in to save New Yorkers with a sweet tooth. A last-minute reprieve from a judge has rescued  the Big Gulp from going down the

boy 1960s ad soda

The Big Gulp

Sugar Shock Sweet news for citizens of New York City! The sugar Calvary has been called  in to save New Yorkers with a sweet tooth. A last-minute reprieve from a judge has rescued  the Big Gulp from going down the

candy girl ad 1950s

Stay As Sweet As You Are- Sugar Seduction

Sugar Seduction Being a typical up-to-date-mid-century American baby, my very first mouthful of nourishment was a doctor prescribed, sugar sweetened bottle formula. Modern babies, we were advised, should begin life on Dextrose, cutting their sweet tooth at an early age.

candy girl ad 1950s

Stay As Sweet As You Are- Sugar Seduction

Sugar Seduction Being a typical up-to-date-mid-century American baby, my very first mouthful of nourishment was a doctor prescribed, sugar sweetened bottle formula. Modern babies, we were advised, should begin life on Dextrose, cutting their sweet tooth at an early age.

1950s housewife

The Real Housewives of the Cold War

Like most women growing up in the 1950s and 1960s I was fed a generous serving of sugar-coated media stereotypes of happy homemakers who were as frozen and neatly packaged as the processed foods they served their cold war families.

1950s housewife

The Real Housewives of the Cold War

Like most women growing up in the 1950s and 1960s I was fed a generous serving of sugar-coated media stereotypes of happy homemakers who were as frozen and neatly packaged as the processed foods they served their cold war families.