Category Archives: Consumers
Can Betty Draper Tune in to the Now Generation?
Like my own mother Betty, Mad Men’s Betty Draper woke one morning in the late 1960s to the realization she was a square. In a world firmly divided into the “under 30s” and “over 30s” she was no longer part
Can Betty Draper Tune in to the Now Generation?
Like my own mother Betty, Mad Men’s Betty Draper woke one morning in the late 1960s to the realization she was a square. In a world firmly divided into the “under 30s” and “over 30s” she was no longer part
Betty Drapers Diet Tips
There came a time in every Cold War housewife’s life when the safety of the containment policy offered by a good girdle simply wasn’t enough to keep those pesky curves in line. Comely Betty Draper the once enviably svelte housewife
Betty Drapers Diet Tips
There came a time in every Cold War housewife’s life when the safety of the containment policy offered by a good girdle simply wasn’t enough to keep those pesky curves in line. Comely Betty Draper the once enviably svelte housewife
Making The Scene With Mad Men
Millions will turn-on and tune-in when Mad Men returns for its 6th season. AMC is hoping you won’t drop out. The Beat Goes On We last left Don Draper and the gang at Sterling Cooper Draper Pryce in April of
Making The Scene With Mad Men
Millions will turn-on and tune-in when Mad Men returns for its 6th season. AMC is hoping you won’t drop out. The Beat Goes On We last left Don Draper and the gang at Sterling Cooper Draper Pryce in April of
Mobile Phone Milestone
Constant cell phone chatter has become a chief complaint among train commuters. Hoping for some peace and quiet on their commute, some trains have even set up designated “quiet cars” banning cell phone conversation. Oh, how times have changed. To
Mobile Phone Milestone
Constant cell phone chatter has become a chief complaint among train commuters. Hoping for some peace and quiet on their commute, some trains have even set up designated “quiet cars” banning cell phone conversation. Oh, how times have changed. To
Happy Homemakers in Training
Before Domestic Diva Martha Stewart instructed American women in how to be the perfect homemaker, high school girls were required to take Home Economic classes. Since every girl had dreams off being the perfect homemaker, it was perfectly natural to
Happy Homemakers in Training
Before Domestic Diva Martha Stewart instructed American women in how to be the perfect homemaker, high school girls were required to take Home Economic classes. Since every girl had dreams off being the perfect homemaker, it was perfectly natural to
Supermarket Adventures Pt II: The Case of The Supermarket Sleuth
One day while flipping through a 3-year-old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue of Better Living Magazine that caught
Supermarket Adventures Pt II: The Case of The Supermarket Sleuth
One day while flipping through a 3-year-old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue of Better Living Magazine that caught
Mom’s Suburban Supermarket Adventures
One day while flipping through a 3 year old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue of Better Living Magazine
Mom’s Suburban Supermarket Adventures
One day while flipping through a 3 year old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue of Better Living Magazine
The Big Gulp
Sugar Shock Sweet news for citizens of New York City! The sugar Calvary has been called in to save New Yorkers with a sweet tooth. A last-minute reprieve from a judge has rescued the Big Gulp from going down the
The Big Gulp
Sugar Shock Sweet news for citizens of New York City! The sugar Calvary has been called in to save New Yorkers with a sweet tooth. A last-minute reprieve from a judge has rescued the Big Gulp from going down the
Stay As Sweet As You Are- Sugar Seduction
Sugar Seduction Being a typical up-to-date-mid-century American baby, my very first mouthful of nourishment was a doctor prescribed, sugar sweetened bottle formula. Modern babies, we were advised, should begin life on Dextrose, cutting their sweet tooth at an early age.
Stay As Sweet As You Are- Sugar Seduction
Sugar Seduction Being a typical up-to-date-mid-century American baby, my very first mouthful of nourishment was a doctor prescribed, sugar sweetened bottle formula. Modern babies, we were advised, should begin life on Dextrose, cutting their sweet tooth at an early age.
The Real Housewives of the Cold War
Like most women growing up in the 1950s and 1960s I was fed a generous serving of sugar-coated media stereotypes of happy homemakers who were as frozen and neatly packaged as the processed foods they served their cold war families.
The Real Housewives of the Cold War
Like most women growing up in the 1950s and 1960s I was fed a generous serving of sugar-coated media stereotypes of happy homemakers who were as frozen and neatly packaged as the processed foods they served their cold war families.




