Category Archives: Middle Class

candy girl ad 1950s

Stay As Sweet As You Are- Sugar Seduction

Sugar Seduction Being a typical up-to-date-mid-century American baby, my very first mouthful of nourishment was a doctor prescribed, sugar sweetened bottle formula. Modern babies, we were advised, should begin life on Dextrose, cutting their sweet tooth at an early age.

candy girl ad 1950s

Stay As Sweet As You Are- Sugar Seduction

Sugar Seduction Being a typical up-to-date-mid-century American baby, my very first mouthful of nourishment was a doctor prescribed, sugar sweetened bottle formula. Modern babies, we were advised, should begin life on Dextrose, cutting their sweet tooth at an early age.

1950s housewife

The Real Housewives of the Cold War

Like most women growing up in the 1950s and 1960s I was fed a generous serving of sugar-coated media stereotypes of happy homemakers who were as frozen and neatly packaged as the processed foods they served their cold war families.

1950s housewife

The Real Housewives of the Cold War

Like most women growing up in the 1950s and 1960s I was fed a generous serving of sugar-coated media stereotypes of happy homemakers who were as frozen and neatly packaged as the processed foods they served their cold war families.

1950s Housewife vintage ad

Occupation: 1960 Housewife

The mid-century American Housewife was the most envied woman in the world…smart…yet easy-going with never-you-mind freedom; that was the new Mrs. America! “To be an American woman today,” Life Magazine gushed in a late 1956  special edition dedicated to the

1950s Housewife vintage ad

Occupation: 1960 Housewife

The mid-century American Housewife was the most envied woman in the world…smart…yet easy-going with never-you-mind freedom; that was the new Mrs. America! “To be an American woman today,” Life Magazine gushed in a late 1956  special edition dedicated to the

vintage illustration passengers on airlplane

The Jet Age Hits The Suburbs Pt II

Starting in the fall of 1958 the roar of jets could be heard streaking through the blue skies of my Long Island suburban neighborhood, screeching over split levels, supermarkets and elementary schools on a daily basis. In a flash,  it

vintage illustration passengers on airlplane

The Jet Age Hits The Suburbs Pt II

Starting in the fall of 1958 the roar of jets could be heard streaking through the blue skies of my Long Island suburban neighborhood, screeching over split levels, supermarkets and elementary schools on a daily basis. In a flash,  it

Travel Airplane TWA

The Jet Age Hits Suburbia

Morning Lift Off  Intruding upon on our leisurely Sunday morning breakfast in the winter of 1958, the rude roar of the airplane passing overhead totally obliterated the happy snap, crackle and pop sound effects of my Rice Krispies. Distracted by

Travel Airplane TWA

The Jet Age Hits Suburbia

Morning Lift Off  Intruding upon on our leisurely Sunday morning breakfast in the winter of 1958, the rude roar of the airplane passing overhead totally obliterated the happy snap, crackle and pop sound effects of my Rice Krispies. Distracted by

vintage illustration couple on cruise 1950s

Crazy for Cruises

Once upon a time, a  cruise was a world of gaiety, comfort and relaxation such as no other form of travel provided. It was a rarefied world of glamour, hospitality and elegance. As the headline for this 1953 Cunard Lines

vintage illustration couple on cruise 1950s

Crazy for Cruises

Once upon a time, a  cruise was a world of gaiety, comfort and relaxation such as no other form of travel provided. It was a rarefied world of glamour, hospitality and elegance. As the headline for this 1953 Cunard Lines

vintage illustration jon whitcomb

To Canoodle or Not to Canoodle; A valentines Day Dilemma

In Post-War America, love was in the air. Along with Valentines Day’s hearts and flowers, came big dates, big dances, and king sized expectations in high schools and colleges all around the country. But even the smoothest post war gal

vintage illustration jon whitcomb

To Canoodle or Not to Canoodle; A valentines Day Dilemma

In Post-War America, love was in the air. Along with Valentines Day’s hearts and flowers, came big dates, big dances, and king sized expectations in high schools and colleges all around the country. But even the smoothest post war gal

Vintage WAC Enlistment poster WWII

Rosie The Riveter Goes to War

Like most gals during WWII, Rosie the Riveter was wacky for khaki. But Rosie didn’t just swoon for a man in a uniform; Rosie wanted to wear one herself! Like every Mrs. and Miss America, Rosie was doing her part

Vintage WAC Enlistment poster WWII

Rosie The Riveter Goes to War

Like most gals during WWII, Rosie the Riveter was wacky for khaki. But Rosie didn’t just swoon for a man in a uniform; Rosie wanted to wear one herself! Like every Mrs. and Miss America, Rosie was doing her part

pin up illustration vintage ad

Textile Temptresses

In the puritanical Post-War years before there was Playboy Magazine, red-blooded  ex-GI’s could still get an eyeful of racy pin-up girls just by glancing through their favorite magazine. No, I’m not talking about Wink, Flirt, Eyeful or any of the

pin up illustration vintage ad

Textile Temptresses

In the puritanical Post-War years before there was Playboy Magazine, red-blooded  ex-GI’s could still get an eyeful of racy pin-up girls just by glancing through their favorite magazine. No, I’m not talking about Wink, Flirt, Eyeful or any of the

How to Win the Big Football Game and the Girl

Touchdown Chasing the American Dream, Bill Bradley sure knew how to score on the football team. But when it came to scoring with the girls he was a big zero. Learn how our hero Bill tackled his girl problem and

How to Win the Big Football Game and the Girl

Touchdown Chasing the American Dream, Bill Bradley sure knew how to score on the football team. But when it came to scoring with the girls he was a big zero. Learn how our hero Bill tackled his girl problem and