A Boy, a Loaf of Bread, and Baseball

What mid-century boy wouldn’t love having his own photo hanging in an all stars locker?

“Kids! Get your photo with your favorite big league star,” grinning legendary Yankee catcher Yogi Berra beckons in this 1963 advertisement.

Sponsored by Acme markets and a company called Picture Pal, your field of dreams could come true just by sending in  snapshot with a label from any Acme Supreme bread and one dollar. Tell Mom to skip the Wonder Bread and get Acme-top taste in every bite!

No, you didn’t get to fly to NY to actually have your picture taken with Roger Maris or to LA to pose with Sandy Koufax.

Way before Photoshop made it possible to create this fantasy in the privacy of you own home, this thrilling magic was achieved through the old fashioned elbow grease of cutting and pasting.

With a generous dollop of rubber cement, your Kodak snapshot could be plastered on a stock 8 x 10 glossy of your hero made to look like your own picture was hanging in your favorite big league baseball stars very own locker.

Whats Wrong with this Picture?

In our current jaded, scandal riddled post-Penn State  climate, some eyebrows might be raised, but in those more innocent times what possibly be wrong with a towel clad, beefy ball player gazing at a picture of a gap-toothed 10 year old boy taped to his locker, kicking a Marilyn Monroe glossy to the curb?

Oh, by the way, this full page ad ran in none other than Boys Life, the official magazine for the homophobic organization Boys Scouts of America!

It’s like deja vu all over again.

Copyright (©) 20012 Sally Edelstein All Rights Reserved

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2 comments

  1. Conniejavascript:void

    Very good!

    Like

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