Long before spanx became a wardrobe staple, a good girdle was a must have for every mid-century gal.
The cold war containment policy was strictly enforced by the wives of Cold War Warriors, that is, at least when it came to being constrained by their Playtex living girdles.
Any hint of expanding flesh was as deeply discouraged as the expansionist designs of the Soviets.
Every cold war wife had her own special undercover strategy.
Yet no matter the costume, these latex-bound women were linked, connected by their day to day constraints and circumstances.Whether a smart new shirtwaist dress, or fetching capri pants, underneath it all was a galaxy of girdles firming with femininity, molding, holding assuring full feminine social security.
While bosoms were lavishly displayed poised like missiles for take off in their Maidenform bras, hips were subdued, waists whittled and tummies tightly kept in check.
Modern girdles were part of the new carefree living housewives were used to.
Whether it was the freedom of an automatic dishwasher or the ease of Arnel, the American girls life was filled with comfort and carefree living …including her waist-whittling, calorie cutting Warner girdle which promised new freedom .
In the great American tradition the housewife’s world would be one of easy does it never you mind freedom.
No Bones About It
The Modern Miss could say goodbye to old fashioned corset bones and stays.-miracle latex used in all the latest girdles was as easy as putting on a pair of gloves (that is if you were OJ Simpson donning a pair of ill fitting gloves at his murder trial.)
Latex was the wonder material for years even before the war.
Girdles made of tree grown liquid latex were designed without a pesky seam stitch or bone yet these new girdles would mold you smoothly allowing complete freedom of action controls your figure for your busy active life.
The post war gal was was the beneficiary of wartime research and know how.
The concept of support was aided and abetted by new materials such as nylon netting and 2 way stretch fabrics- developed during the war but quickly applied to women’s under garments once victory was done. By the early 1950s a re-energized corset and brassier industry was poised for take off for extraordinary profits
Despite the constraints, and the tight security when it came to any unsightly bulge, these girdle bound women had more spring in their step .
And why not?
Their curve curbing girdles controlled pounds and extolled their curves and they made good on their promise to “Giving your hips you’ll hooray and a waist worth buying a belt for!”
Stay Tuned A Girl and Her Girdle Pt II
© Sally Edelstein and Envisioning The American Dream, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Sally Edelstein and Envisioning The American Dream with appropriate and specific direction to the original content.
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