In the retro world of Republicans, Trump follows a long tradition of misogyny, that is as offensive as it is woefully out of touch.
In a Trump viewed world, the following vintage ads would be a real hoot.
Would you believe there was once a time when it was okay to run an advertisement with the headline asking “Is It Always Illegal to Kill a Woman?” In what may be the most misogynist ad ever, this ad that ran in mainstream publications like Saturday Evening Post, Fortune etc. was just one of a legion of ads and media messages that were once so prevalent that reinforced the powerful male and submissive female.
The scary thing is, some of these misogynist views continue to exist with dire consequences.
When it comes to misogyny in advertising, 1947’s Pitney Bowes Postage Meter ad easily ranks in the top ten.
And that’s saying a lot in a culture that was prolific in sexist advertising.
In the ad we learn Pete Jones, has spent 6 months convincing the home office to finally purchase a Pitney Bowes Postage Meter for the office. But he hits a wall when the only stenographer he has, a redhead named Miss Morissey balks at using it. Pete tells his story:
“‘I’ve no mechanical aptitude. Machines mix me up, kind of,” she says. “As if we asked her to fly a P-80. I almost blow my top,” he recalls, clearly in need of anger management training.
He attempts to explain this modern efficient machine to the ditzy dame, explaining that “it’s practically heaven’s gift to the working girl…and so on. But with the Morissey, no soap.”
Mr. Jones continues his story:
“I try diplomacy. ‘Miss Morissey, I want you to personally try it for two weeks. If you don’t like it then-back it goes to the factory! Okay?’…She acts like an early Christian about to be lunch for a lion, but gives in.”
“So help me- two weeks later she has a big pink bow on the handle of the postage meter-like it was an orchid or something. I give it the gape.”
“‘Kinda cute, ain’t it,” says Miss Morissey. ‘But a very efficient machine, Mr Jones. Now the mail is out early enough so I get to the girl’s room in time to hear all of the dirt’.”
Exasperated Pete wonders finally :”Is it always illegal to kill a woman!”
These ads may cause a snicker but they are powerful enforcers of suffocating stereotypes and underlying assumptions of a culture that continues to reinforce traditional alpha masculinity and submissive femininity.
Truth or Consequences
Donald Trumps rants may seem as antiquated as these sexist vintage ads but his attitudes continue to permeate our culture in subtle ways with devastating consequences.
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