Big Birds, Big Bees, and Big Vaccines


This poster features CDC’s national symbol of public health “Wellbee” and includes the date, time and location of where to get vaccinated for polio and other diseases.

CDC used Wellbee in a comprehensive marketing campaign that used newspapers, posters, leaflets, radio and television, as well as personal appearances at public health events. Wellbee’s first assignment was to sponsor Sabin Type II oral polio vaccine campaigns across the United States. Later, Wellbee’s character was incorporated into other health promotion campaigns including diphtheria and tetanus immunizations, hand-washing, physical fitness and injury prevention. This artifact can be found in the Global Health Odyssey.


/ Mary Hilpertshauser

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CDC – Office of Communication; Global Health Odyssey Museum

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