Category Archives: Consumers
The Beat of the Suburbs
The suburbs of postwar Long Island silently simmered in a preordained sameness, no more so than in the summer. Summer days were metered out in predictable beats. Smoky backyard barbecues were a ho-hum summer staple of mid-century suburban life, but
The Beat of the Suburbs
The suburbs of postwar Long Island silently simmered in a preordained sameness, no more so than in the summer. Summer days were metered out in predictable beats. Smoky backyard barbecues were a ho-hum summer staple of mid-century suburban life, but
When Good Humor Ruled the Suburbs
Growing up in mid-century Long Island, no sound was more welcome than the suburban siren call of summer – the seductive jingling bells of the Good Humor truck. Normally at the first ring of that irresistible ding-a-ling-ling, slippery tots would
When Good Humor Ruled the Suburbs
Growing up in mid-century Long Island, no sound was more welcome than the suburban siren call of summer – the seductive jingling bells of the Good Humor truck. Normally at the first ring of that irresistible ding-a-ling-ling, slippery tots would
The Best Bedroom Secret
It’s no secret that the key to a good marriage lies in the bedroom. But for the young inexperienced mid-century wife who had no one to discuss such intimate marriage details with, where was she to turn? Was the Honeymoon
The Best Bedroom Secret
It’s no secret that the key to a good marriage lies in the bedroom. But for the young inexperienced mid-century wife who had no one to discuss such intimate marriage details with, where was she to turn? Was the Honeymoon
Picture You With Yogi Berra
What mid-century boy wouldn’t love having his photo hanging in an all-star’s locker? “Kids! Get your photo with your favorite Big League Star” grinning Yankees catcher Yogi Berra beckons in this 1963 ad. “Imagine a photo of your favorite
Picture You With Yogi Berra
What mid-century boy wouldn’t love having his photo hanging in an all-star’s locker? “Kids! Get your photo with your favorite Big League Star” grinning Yankees catcher Yogi Berra beckons in this 1963 ad. “Imagine a photo of your favorite
No Time to Tan
Long before self tanners, and micro mist airbrush tanning sprays flooded the market, a retro a gal need only apply a good film of bronzer to give herself show girl legs. Learn how tan-in-a-bottle might have helped a pale-face gal
No Time to Tan
Long before self tanners, and micro mist airbrush tanning sprays flooded the market, a retro a gal need only apply a good film of bronzer to give herself show girl legs. Learn how tan-in-a-bottle might have helped a pale-face gal
A Wash & Wear Summer
Summertime and the living was easy especially in the post war world of wash n’ wear clothing. Summer and synthetics was a match made in chemical lab heaven. The easy care revolution in textiles was always in full display at
A Wash & Wear Summer
Summertime and the living was easy especially in the post war world of wash n’ wear clothing. Summer and synthetics was a match made in chemical lab heaven. The easy care revolution in textiles was always in full display at
Happy July Fourth
Have a Smokin’ Independence Day!
All American Barbecue
The Smell of Democracy in the Air Every July 4th our split level development would be shrouded by the smoke of burning charcoal, the sizzling smell of democracy was in the air. Besides a parade, nothing was more quintessentially American
All American Barbecue
The Smell of Democracy in the Air Every July 4th our split level development would be shrouded by the smoke of burning charcoal, the sizzling smell of democracy was in the air. Besides a parade, nothing was more quintessentially American
How to Look Butch In Your Crew Cut
Long before Crew Cuts was the name of J. Crews adorable line of clothing for boys and girls, it was mid- century summers must have hair cut for boys of all ages. Also known affectionately as a butch
How to Look Butch In Your Crew Cut
Long before Crew Cuts was the name of J. Crews adorable line of clothing for boys and girls, it was mid- century summers must have hair cut for boys of all ages. Also known affectionately as a butch
Celebrating Sunglasses
Break out your Wayfarers…today is National Sunglasses Day! Accustomed to sporting cool shades I have of late been seen skulking about in those oversize, black, wraparound sunglasses so very chic amongst the senior set in Bocca Raton. Though hardly ready
Celebrating Sunglasses
Break out your Wayfarers…today is National Sunglasses Day! Accustomed to sporting cool shades I have of late been seen skulking about in those oversize, black, wraparound sunglasses so very chic amongst the senior set in Bocca Raton. Though hardly ready




