Category Archives: Middle Class
Post War Pesticides on Parade
Breathe Easier Mid Century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put to use in
Post War Pesticides on Parade
Breathe Easier Mid Century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put to use in
Do You Dream in Kodacolor?
The red white and blue American Dream sparkled in Kodacolor. Kodak and the American Dream were made for one another. The wholesome images of all-American family fun portrayed in their long running advertisements would saturate our Kodacolor dreams for decades
Do You Dream in Kodacolor?
The red white and blue American Dream sparkled in Kodacolor. Kodak and the American Dream were made for one another. The wholesome images of all-American family fun portrayed in their long running advertisements would saturate our Kodacolor dreams for decades
Victory Homes for the Vet
Unlike today’s troubled vets who return home to an American Dream itself suffering from Post Traumatic Stress Disorder, WWII soldiers came back to a robust America, the American Dream gift wrapped just for them and tied with a red, white,
Victory Homes for the Vet
Unlike today’s troubled vets who return home to an American Dream itself suffering from Post Traumatic Stress Disorder, WWII soldiers came back to a robust America, the American Dream gift wrapped just for them and tied with a red, white,
A Soaring Economy
The people of Mid-Century America had never been more prosperous, never had Dad the breadwinner taken home so much money. The soaring strength of the roaring bull market was at an all time high symbolizing confidence in the Capitalist system.
A Soaring Economy
The people of Mid-Century America had never been more prosperous, never had Dad the breadwinner taken home so much money. The soaring strength of the roaring bull market was at an all time high symbolizing confidence in the Capitalist system.
American Dreams: Step on the Gas
Never was the American Dream more potent or more seductive than in Mid-Century America. The USA stood unified and confident at the apex of global power and consumer abundance, racing boldly and confidently into the future. Moving forward at ever-increasing
American Dreams: Step on the Gas
Never was the American Dream more potent or more seductive than in Mid-Century America. The USA stood unified and confident at the apex of global power and consumer abundance, racing boldly and confidently into the future. Moving forward at ever-increasing
The Great American Mow Down
The Silent Spring mornings of the suburbs were often broken by the sound not of birds chirping but of a symphony of puttering gas lawn mowers synchronized all over the neighborhood. The power of purring motors, oscillating sprinklers, tires screeching,
The Great American Mow Down
The Silent Spring mornings of the suburbs were often broken by the sound not of birds chirping but of a symphony of puttering gas lawn mowers synchronized all over the neighborhood. The power of purring motors, oscillating sprinklers, tires screeching,
How the American Dream Grew
If the seed of the American Dream was planted during the dark days of the Depression, germinated at the New York Worlds Fair of 1939, it was nurtured and cultivated during the sacrifices and deprivations of WWII. By wars end
How the American Dream Grew
If the seed of the American Dream was planted during the dark days of the Depression, germinated at the New York Worlds Fair of 1939, it was nurtured and cultivated during the sacrifices and deprivations of WWII. By wars end
Searching for Suburbia
Next to the milkman, and drive- in-movies, the recreational “Sundays Drive” belongs firmly and fondly in our not too distant past. In Mid-Century America, driving was still considered a pleasure and gasoline was still the biggest bargain in America’s shopping
Searching for Suburbia
Next to the milkman, and drive- in-movies, the recreational “Sundays Drive” belongs firmly and fondly in our not too distant past. In Mid-Century America, driving was still considered a pleasure and gasoline was still the biggest bargain in America’s shopping
Inherited Dreams
Though it would be my parents generation, those who lived through the Great Depression and later rolled up their collective sleeves, pitched in and sacrificed for the greater good in their fight against tyranny-who would be knighted by Tom Brokaw
Inherited Dreams
Though it would be my parents generation, those who lived through the Great Depression and later rolled up their collective sleeves, pitched in and sacrificed for the greater good in their fight against tyranny-who would be knighted by Tom Brokaw
Introduction
For over half a century, Americans soaring confidence had always promised a sugar-frosted future filled with frost free fun and abundance and economic prosperity. But that Buoyant bubble of optimism has since gone bust. Along with our jobs, retirement funds
Introduction
For over half a century, Americans soaring confidence had always promised a sugar-frosted future filled with frost free fun and abundance and economic prosperity. But that Buoyant bubble of optimism has since gone bust. Along with our jobs, retirement funds
Envisioning The American Dream 