Category Archives: Middle Class

vintage illustration graduates shaing a coke

Graduates Deserve A Break Today

Graduation is a big moment in any family life. Proud parents watching their recent graduates receiving a diploma from the Dean of their school is replicated coast to coast; that simple piece of paper insuring a great future, their ticket

vintage illustration graduates shaing a coke

Graduates Deserve A Break Today

Graduation is a big moment in any family life. Proud parents watching their recent graduates receiving a diploma from the Dean of their school is replicated coast to coast; that simple piece of paper insuring a great future, their ticket

Boy and girl graduate with mortar board and graduation gown

Graduation-Red Letter Day

The thrill of college graduation…the diploma…the cards and gifts….the congratulations of friends…come but once in a lifetime. Truly a red letter day. Now you can keep that day forever, with the memory-saving magic of your massive student loans. The  debt

Boy and girl graduate with mortar board and graduation gown

Graduation-Red Letter Day

The thrill of college graduation…the diploma…the cards and gifts….the congratulations of friends…come but once in a lifetime. Truly a red letter day. Now you can keep that day forever, with the memory-saving magic of your massive student loans. The  debt

man smoking cigarettes gardening

Post War Pesticides on Parade

Breathe Easier Mid Century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put to use in

man smoking cigarettes gardening

Post War Pesticides on Parade

Breathe Easier Mid Century America was the golden age of pesticides and it was love at first sight. Any thoughts about Earth Day and the environment lay far in the future. Thousands of new chemicals were put to use in

Do You Dream in Kodacolor?

The red white and blue American Dream sparkled in Kodacolor. Kodak and the American Dream were made for one another. The wholesome images of  all-American family fun portrayed in their long running advertisements would saturate our Kodacolor dreams for decades

Do You Dream in Kodacolor?

The red white and blue American Dream sparkled in Kodacolor. Kodak and the American Dream were made for one another. The wholesome images of  all-American family fun portrayed in their long running advertisements would saturate our Kodacolor dreams for decades

vintage illustration ww2 soldier embracing girl 1945

Victory Homes for the Vet

Unlike today’s troubled vets who return home to an American Dream itself suffering from Post Traumatic Stress Disorder, WWII soldiers came back to a robust America, the American Dream gift wrapped just for them and tied with a red, white,

vintage illustration ww2 soldier embracing girl 1945

Victory Homes for the Vet

Unlike today’s troubled vets who return home to an American Dream itself suffering from Post Traumatic Stress Disorder, WWII soldiers came back to a robust America, the American Dream gift wrapped just for them and tied with a red, white,

1950s happy family prosperous economy

A Soaring Economy

The people of Mid-Century America had never been more prosperous, never had Dad the breadwinner taken home so much money. The soaring strength of the roaring bull market was at an all time high symbolizing confidence in the Capitalist system.

1950s happy family prosperous economy

A Soaring Economy

The people of Mid-Century America had never been more prosperous, never had Dad the breadwinner taken home so much money. The soaring strength of the roaring bull market was at an all time high symbolizing confidence in the Capitalist system.

American Dreams: Step on the Gas

Never was the American Dream more potent or more seductive than in Mid-Century America. The USA stood unified and confident at the apex of global power and consumer abundance, racing boldly and confidently into the future. Moving forward at ever-increasing

American Dreams: Step on the Gas

Never was the American Dream more potent or more seductive than in Mid-Century America. The USA stood unified and confident at the apex of global power and consumer abundance, racing boldly and confidently into the future. Moving forward at ever-increasing

Suburban 1950s man mowing lawn

The Great American Mow Down

 The Silent Spring mornings of the suburbs were often broken by the sound not of birds chirping but of a symphony of puttering gas lawn mowers synchronized all over the neighborhood. The power of purring motors, oscillating sprinklers, tires screeching,

Suburban 1950s man mowing lawn

The Great American Mow Down

 The Silent Spring mornings of the suburbs were often broken by the sound not of birds chirping but of a symphony of puttering gas lawn mowers synchronized all over the neighborhood. The power of purring motors, oscillating sprinklers, tires screeching,

1940s couple on a picnic

How the American Dream Grew

If the seed of the American Dream was planted during the dark days of the Depression, germinated at the New York Worlds Fair of 1939, it was nurtured and cultivated during the sacrifices and deprivations of WWII. By wars end

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1940s couple on a picnic

How the American Dream Grew

If the seed of the American Dream was planted during the dark days of the Depression, germinated at the New York Worlds Fair of 1939, it was nurtured and cultivated during the sacrifices and deprivations of WWII. By wars end

Featured / 15 comments
Family searching for suburban Model Homes 1950s

Searching for Suburbia

Next to the milkman, and drive- in-movies, the recreational “Sundays Drive” belongs firmly and fondly in our not too distant past. In Mid-Century America, driving was still considered a pleasure and gasoline was still the biggest bargain in America’s shopping

Family searching for suburban Model Homes 1950s

Searching for Suburbia

Next to the milkman, and drive- in-movies, the recreational “Sundays Drive” belongs firmly and fondly in our not too distant past. In Mid-Century America, driving was still considered a pleasure and gasoline was still the biggest bargain in America’s shopping