Posts Tagged: 1950s housewife

Where’s the Beef?
When it comes to American exceptionalism, we Americans have long had an exceptionally voracious appetite for red meat, making us the proud leader of the free, meat-eatin’ world. In this land of democracy, meat has reigned as king. But

Where’s the Beef?
When it comes to American exceptionalism, we Americans have long had an exceptionally voracious appetite for red meat, making us the proud leader of the free, meat-eatin’ world. In this land of democracy, meat has reigned as king. But

Operation June Cleaver
On a recent chilly Sunday women started disappearing from ads, magazine covers, billboards and posters directing readers to Not-There.org. Part of a powerful ad campaign to raise awareness of gender inequality, it was a graphic reminder to women “we’re not

Operation June Cleaver
On a recent chilly Sunday women started disappearing from ads, magazine covers, billboards and posters directing readers to Not-There.org. Part of a powerful ad campaign to raise awareness of gender inequality, it was a graphic reminder to women “we’re not

Guaranteed Gal Pleasing Xmas Presents
The Thrill is Gone Now that Christmas is over…let the returns and regifting begin! Just when you thought the holiday shopping frenzy was over it starts all over again as the glut of unwanted gifts get returned. It’s Just What

Guaranteed Gal Pleasing Xmas Presents
The Thrill is Gone Now that Christmas is over…let the returns and regifting begin! Just when you thought the holiday shopping frenzy was over it starts all over again as the glut of unwanted gifts get returned. It’s Just What

Plugged into the American Dream
In 1956 happy homemaker Helen Watson didn’t give a hoot about leaving carbon footprints; in fact if one were pointed out to her she’d most likely plug-in her powerful Electrolux vacuum and sweep it all away. Was she concerned

Plugged into the American Dream
In 1956 happy homemaker Helen Watson didn’t give a hoot about leaving carbon footprints; in fact if one were pointed out to her she’d most likely plug-in her powerful Electrolux vacuum and sweep it all away. Was she concerned

Like Mother, Like Daughter
Mid century mothers and daughters were clearly tied together not only by their apron strings but the same set of cultural expectations. Not only did they share darling matching outfits but the same sunny enthusiasm for household chores. And

Like Mother, Like Daughter
Mid century mothers and daughters were clearly tied together not only by their apron strings but the same set of cultural expectations. Not only did they share darling matching outfits but the same sunny enthusiasm for household chores. And

Occupation: 1960 Housewife
The mid-century American Housewife was the most envied woman in the world…smart…yet easy-going with never-you-mind freedom; that was the new Mrs. America! “To be an American woman today,” Life Magazine gushed in a late 1956 special edition dedicated to the

Occupation: 1960 Housewife
The mid-century American Housewife was the most envied woman in the world…smart…yet easy-going with never-you-mind freedom; that was the new Mrs. America! “To be an American woman today,” Life Magazine gushed in a late 1956 special edition dedicated to the