The Thrill is Gone
Now that Christmas is over…let the returns and regifting begin!
Just when you thought the holiday shopping frenzy was over it starts all over again as the glut of unwanted gifts get returned.
It’s Just What I Wanted
Who doesn’t long to hear the words “It’s just what I wanted” as a loved one tears open their carefully wrapped presents.
Once upon a time getting the perfect present for your loved one was a snap especially if it was for your mid-century wife. All a smart hubby needed to thrill his best girl on Christmas morning was to gift her with a gleaming pop-up toaster, a sit-down ironer, or time-saving pressure cooker.
Guaranteed no regifting on these gems.
Want to be a holiday hero? In 1951 Domestic Sewing Machine promised domestic bliss if you presented your better half with a sewing machine. In fact they were so confident that she’d love it, they guaranteed your money back.
“When your best girl looks at her new Domestic sewing machine…and then at you …you’ll be sure you’re a real hero this Xmas!”
The perfect gift is all sewn up.
Ways to Please a Lady – 50 Shades of Electrical Appliances
What husband doesn’t dream of pleasing his lady, watching her squeal with delight, tremble with pleasure? Make her deepest desires come true with the perfect gift … an automatic electric toaster. The mid-century man knew there’s no more welcome gift than electric appliances.
Even Hollywood stars we learn are just homemakers a heart. Film legend Claudette Colbert just thrills at the thought of a waffle iron, or popcorn popper waiting under her tree. And the thought of a Therm-A-Matic electric blanket to keep her toasty makes her tingle!
Lovely Betty Furness promises You can be of sure if your Christmas present is a Westinghouse.
What husband wouldn’t delight as he watched the missus let off steam with a wished for pressure cooker.
” She’ll squeal with delight! Just what I wanted- a Wear-Ever pressure cooker!”
She’s one smart cookie, that little gal you married. “Be a smart Santa too,” Wear-Ever winked in its ad, ” and make a hit with the “boss” of your kitchen”
Step up to perfect gift giving with this Cosco kitchen step stool.
Sweep Her Off Her Feet
To put more sparkle and energy back into your marriage a gent would be wise to purchase a sit down ironer for his missus.
“This Xmas present really sweeps her off her feet! ” explains Ironrite. “Off your tired poor ironing day feet into comfortable effortless automatic ironing.”
A hint to hubby:” For every woman who dreams of more time to do things outside her home, the Horton Ironer gives untold freedom from ceaseless drudgery.
Tantalizing the homemaker with unheard of freedom, the copy in this 1947 Horton Ironer ad promises :
“Gives you more free time for living…you have leisure to enjoy your hobby whether its hats, hikes or hem-stitching -and all because this Horton’s a glutton for work”
She’ll Be Happier With a Hoover
Thoughtful Gift- Weigh to Go
On a scale of 1-10, a Borg bathroom scale was tops for gift giving. With all those labor-saving devices, m’lady had too much time on her hands and may have put on a wee bit of weight during the holidays. Nothing says “I love you” like more than a body shaming scale.
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Great post, but how depressing (except for the waffle iron!) Especially when I reflect that Hoover was using the same slogan — aimed at men — and the same gift suggestion back in 1924. That’s at least 29 years of picturing wives enraptured by the gift that sucks: a vacuum cleaner. You can see more “Hoover for Christmas” ads here: http://witness2fashion.wordpress.com/2014/12/14/what-i-dont-want-for-christmas-part-2-a-vacuum-cleaner/
At least an electric blanket will keep the little woman warm while hubby sleeps on the sofa for a few nights.
I remember reading your post on Hoover Vacuum cleaners and thinking the same thing. Hoover really knew how to suck em in with their ads.
Gad! That was almost painful to read! I agree with witness2fashion.
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This was before jewelry, candy and flowers were invented.