Wouldn’t You Really Rather Have A Cadillac?

vintage ad and illustration of  1950s Cadillac

Cadillac Standard of the World (L) Vintage Cadillac Ad 1953 (R) Vintage Cadillac Ad 1958

With the conviction of a car salesmen selling a wouldn’t you rather have a Cadillac, Mid-Century Americans were convinced that America was the standard by which the world’s other countries were to be judged.

Indeed when you compared we were beyond comparison. No other country ever inspired such widespread admiration as the USA, the Cadillac of country’s.

And when it came to cars, well, there was only one – the Cadillac the “car of cars” that reigned supreme.

A Sumptuous Mid-Century Summer

Vintage Illustration  Cadillac coup de Ville 1960

Cadillac Coup de Ville 1960

In the years before I would go to camp, summer days were more often than not spent as guests at my grandmother’s beach club.

For Nana Sadie, summer marked the beginning of her big social season as a member of the ritzy El Patio Beach Club in Lido beach.

Besides rhumba lessons refreshed, her white mink stole was taken out of cold storage and a new bouffant dress would be purchased at Bonwits for the big July 4th dance.

Early every summer morning in the late 1950s and 60s’s, my Manhattan grandmother  and her Big Apple cronies would pack up their belongings in  her  majestic  wouldn’t-you-rather-have-a-Cadillac Coup de Ville and be off, leaving their spacious classic 6 pre-war apartments and the blistering heat of NYC for the breezy beach club on Long Island where they all shared a one room cabana.


They would arrive to pick Mom and me up just as the neighborhood men in their light tropical suits, were leaving for work.

vintage car ads 1960 compact cars

Vintage ads for compact cars 1960 (L) Corvair (R) Comet

Normally rushed commuters idled in their sawed-off cut-down compacts; necks craned out of Plymouth Valiant’s, Dads gawked in Dodge Darts and my father lingered just a bit longer in his Ford Falcon.

Wilting in his wash n’ war suit, he ogled with envy  as the long, clean, graceful, sweep of a car would confidently glide up our humble driveway.

Even self satisfied-so-proud-of- his -choice Jack Shapiro who boasted that his world was brighter …his heart lighter …because he was driving an Oldsmobile Super 88 Holiday Scenicoupe, now had lust in that same heart.

The Beauty Queen on the Runway

While Dad looked on with amazement as if it were a Douglas DC-8 Jet pulling up on a runway, to me the Cadillac was nothing short of a Beauty Queen strutting another sort of runway.

”There she is Miss America- there she is your ideal/ with so many beauties she’ll take the town by storm with her All American face and form…”

vintage ad Cadillac car 1956

At the San Francisco Symphony Orchestra -Vintage ad Cadillac 1956

The gleaming, all-American toothy grill up front, a glittering cliff of eye blinding chrome was as dazzling as a Pepsodent smile.

But it was the garish sun reflecting off the metallic Kensington Green magic-mirror-acrylic finish that blinded me; it’s beautiful to behold no -end -in-sight tail fins with pendulous bomb like tail lights that bedazzled.

Even at rest, it seemed in motion a rich deep sense of power in reserve.

Suddenly our stylish 1957 Plymouth  the car with the Forward Look, the one everyone recognized as the new shape of motion, the car that looked straight into tomorrow, was suddenly…so yesterday.

Motoring at its Most Glamorous

vintage Cadillac car ads 1950s

The glamour of a Cadillac (L) Vintage Cadillac ad 1957 (R) Vintage Cadillac ad 1958

This Cadillac was majestic and elegant without precedent-no other car so heralded the future- no other cart so admired or envied, this was what tomorrows travel would be like.

Air Cooled Cadillac

A surprising blast of arctic air would greet me as soon as I opened the large doors to the car transporting me into a world of luxury.

I had never ridden in a car with air conditioning which to me was something reserved for air-cooled movie theaters and department stores.

The air was so jet cold, as frost-free freezing as any Frigidaire, keeping passengers , like a head of iceberg lettuce crisp and fresh longer.

With a cigarette lighter conveniently located in the back seat, Mom wasted no time in lighting up a springtime fresh Newport. The frigid blast of Freon skillfully swirled that refreshing hint o’ mint smoke all through the hermetically sealed car- as refreshing as an ocean breeze!

Vintage ad 1960 Cadillac

Vintage ads 1960 Cadillac

The Gold Standard of Cars

Settling into the car, I could tell Dad was right. Just as the new glamorous jets were designed for the utmost in graciousness aloft, their décor unusual and exciting, I felt like a sophisticated globetrotter in an elegant United Airlines jetliner.

The ride was startling jet smooth and sumptuously quiet like traveling in a sound proof cloud so luxurious you felt airborne. And like the welcome sense of privacy that the deep, wide seats gave jetsetters with room to s-t-r-e-t-c-h out, the made- for- comfort, decorator styled interiors of the Cadillac had room to spare, to relax in the opulent appointments beyond anything you could imagine.

Sinking deeply in the cool green metallic top grade Florentine leather, I could tickle my toes in the deep pile rug, mesmerized by the fully electrified power windows.

This was motoring at its most glamorous.

Excerpt from Defrosting The Cold War: Fallout From My Nuclear Family Copyright (©) 20012 Sally Edelstein All Rights Reserved
© Sally Edelstein and Envisioning The American Dream, 2013. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Sally Edelstein and Envisioning The American Dream with appropriate and specific direction to the original content.

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