JFK Assasination – Transfixed by TV

Kennedy Assasination Oswald TV  Esquire Magazine

The iconic George Lois “Esquire Magazine” Cover from May 1967.
Lois was to comment that the cover represented “the moment when all American kids stated to grow up with live violence in his carpeted den complete with an all American Hamburger and Coke.”

History was compressed into a single weekend that November.

It was the weekend that never seemed to end, that began with a TV bulletin and ended with a burning flame flickering on TV screens across the nation.

Like a relentless Greek tragedy, the Kennedy assassination was a trauma played out over 75 straight hours on French Provincial wood consoles and sleek portable TV sets  from coast to coast; its indelible impressions burned into our collective consciousness for half a century.

Vintage Illustration happy family watching TV

Vintage Advertisement Motorola TV 1950s

TV, that post war  miracle  that promised to bring the family closer,  made good on its promise that weekend.

There was no time that weekend  to reflect, no time to collect oneself, no time for anything but to sit transfixed before the set and try to bring into reality this unthinkable thing.

The Wonderful World of Color Goes Black and White

The television landscape normally littered with canned laughter, persistent commercials, and goofy game shows had suddenly been silenced and stilled. In their place was an endless stream of  tragic images.

In the end, it would be a series of sounds and pictures emanating from our TV sets  that would always remain in the minds of those who watched: the bloodstained suit, the widow’s mourning veil, the little boy saluting the casket, the tum tum tum-a-ta-tum of the muffled drums, the band playing Hail to the Chief in dirge time, the hollow clip clop of the horses hooves, the spirited riderless horse Blackjack, and a little girl’s white-gloved  hand gently touching a coffin.

Countered against all this was the jarring impact of the assassin’s own murder, so quick so nightmarish and so immediate because an already traumatized nation saw it happen on live TV.

This was the event that scholars have noted that legitimated television in the eyes of the public. In one weekend America had gone from a print and radio nation to a television nation.

It was our baptism into the TV generation

November 24, 1963-  No Ordinary Sunday

vintage illustration happy family in kitchen mom ccoking soup

Vintage Campbell’s Soup advertisement

It was lunch time and our Sunday routine seemed oddly ordinary.

As usual Mom was at the stove preparing a bowl of Campbell’s Tomato soup for me. The  perfect meal for a cold blustery November day,  its hearty tomatoey fragrance filled the house…..mmm…mmm good.

As always, Dad was just getting around to reading the news section of Sunday’s N.Y. Times, having already devoured the sports section earlier. And as usual, my brother was grousing about something- today’s complaint  was the complete upheaval of television – our Sunday  favorite  “Lets Have Fun” was nowhere to be found on the TV.

But it was anything but an ordinary day.

A numbing sorrow gripped everyone.

The impact of grief over the death of our president was apparent. On Saturday streets were deserted, stores empty, theaters half-filled. Rain had fallen in N.Y. and the bleak November sky accentuated the deafening of emptiness and loss.

This was the mood of the country and my family.

Since Friday afternoon, networks and independent stations had completely  canceled commercials and regularly scheduled programs.   Continuous news reports about the assassination and related events were supplemented by special programs.

All related to the death of our youthful, dazzling, president.

Quite out of the ordinary, my parents  portable 17 inch television set had remained in our suburban kitchen since Friday. For 4 days its flickering  presence  uncharacteristically accompanied all our meals.

Watching endless TV became the weekends  new norm.

Friday November 22 – We Interrupt This Program

Routinely, Mom would roll the portable Admiral TV set into the kitchen on Friday afternoon  so that our cleaning girl Willie Mae would not miss her favorite soap opera as she did her chores.

Friday November 22 was no different.

Adjusting the antennae that zipped out oh-so-easily, Mom was grateful for this new lightweight TV set that miraculously eliminated any interference caused by appliances, cars or anytime a neighbor used his  power drill.

With the set warmed up by 1:30 in time for “As The World Turns,”   Willy Mae settled into the Formica  kitchen table to tackle the silver. Daubing the pink oily polish onto the ornate silver candy dishes and bowls, she rubbed  vigorously, dissolving the black tarnish to magically reveal its true shiny and gleaming self.

Hooked on the soapy trials and tribulations of the shows characters, Willie Mae’s concern that day was whether or not her hero would remarry his divorced wife.

Actress Helen Wagner had just said “I gave it a great deal of thought Grandpa”when the show was interrupted.  Suddenly at 1:40  a Bulletin card flashed on the screen The disembodied voice of Walter Cronkite announcing: “In Dallas, Texas, 3 sots were fired at President Kennedy’s motorcade in downtown Dallas.”

When it was done CBS cut to a commercial for Nescafe, but when it returned the country would never be the same. The last entertainment or commercial that anyone would see for 3 and a half days had run its course.

The silver would remain tarnished for another week,

A Solemn Sunday Morning

Sunday morning began solemnly – plans for the Presidents funeral was the agenda for the day.

The kitchen radio, normally turned on most Sunday mornings as Mom prepared breakfast, had now been displaced by the TV  set, strangely still in the kitchen. The TV was like the guest who came to dinner and never left.

Out of Respect

Compared to Friday’s pandemonium and shock, Sunday  was a quiet and subdued morning on TV  filled with religious services.

The usual assortment of Sunday morning cartoons were not an option. Today was not a day for “Let’s Have Fun.”

At 9 AM all 3 channels were broadcasting Richard Cardinal Cushing’s eulogy for the slain President, live from Boston.

The sound of his  nasal voice cracking with pain about his “dear friend Jack” filled the morning airwaves. The unfamiliar intonations of a Catholic Church Service  would normally carry a sense of the forbidden, but for today it was oddly not out-of-place in my Jewish home. Americans all, we each mourned out President.

Mom lit a cigarette and  flipped through the morning  newspapers. The weekend papers usually chock full of pre-Xmas shopping ads were devoid of all advertising. Department Stores were closed  till Tuesday ; even the supermarket had limited hours despite Thanksgiving being right around the corner.

Kennedy Times memorial waldbaums ad

Vintage Ad for Waldbaums Supermarket announcing the closing of its stores during the funeral services on Monday for JFK. NY TImes Nov. 25, 1963

The country had come to a grinding halt. A country used to moving forward with the New Frontier was at a stand still. Our new President had declared Monday was to be a national day of mourning  with offices, banks, schools and colleges closed.

vintage Kennedy Memorials ads Gimbels Saks

Vintage Memorial Ads for President Kennedy placed in NY Times Sunday Nov 24,1963 by NYC Department Stores (L) Gimbels (R) Saks Fifth Avenue

vintage ads kennedy memorial woolworths Kleins

Vintage Memorial Ads for JFK placed in “NY Times” Sunday Nov 24,1963 by NYC Department Store (R) S.Kleins (L) F.W. Woolworths

Though Monday would be a  welcome day off from school, it was oddly unlike any other. Relieved to put off my Arithmetic test until Tuesday, the day had neither the feel of a sick day or the fun of a snow day. Unlike a sick day, the balm of TV offered no distraction from our misery.

As disappointed as I was to miss Quick Draw McGraw and The Bullwinkle Show, my football fanatic father was equally disappointed that The Giants game was blacked out.

The sold out football game between the NY Giants and the St Louis Cardinals at Yankee Stadium would still be played but the game would not be televised. Though WNEW radio promised to broadcast the game, Dad never got around to listening to it.

High Noon The Times They Are-A-Changin’

Headline of "NY Times" Sunday November 24, 1963

Headline of “NY Times” Sunday November 24, 1963

The most important  event of the day would begin at noon when all networks would televise the funeral cortege from the White House.  The First Lady was scheduled to follow the caisson bearing the flag draped coffin down Pennsylvania Avenue to the Capital Rotunda where the body of the President was to lie in state.

With the funeral  procession about to begin on TV, I  sat down for lunch.

Dad, poured another cup of instant coffee and tackled the Times. With so much Kennedy coverage, Dad barely noticed that one of his favorite authors  Aldous Huxley the author of  “Brave New World” had also just died.

All The News That’s Fit to Print

Not surprising, The New York Times  lead story was about President Kennedy’s body lying in state at the  White House.

Sharing the front page, but under the fold, was an article with the headline : “Evidence Against Oswald Described as Conclusive” written by Gladys Hill.

“Here’s one for you,” Dad said reading aloud from the newspaper. Mom looked up from the dishes with interest.

“Police officials said today they had amassed evidence enough to convict Lee Harvey Oswald of the assassination of President Kennedy,” Dad read .

article NY TImes 1963  Oswald guilty

NY Times Article Sunday November 24, 1963 “Dallas Police Describe Evidence Against Oswald as Enough to Cinch the Case”

Dad continued, as my ears perked up.

“’We’re convinced beyond any doubt that he killed the President,’ said Captain Will Fritz, Chief of Dallas Police Homicide Bureau after questioning Oswald and others.”

“I think the case is cinched,” Dad read on. “District Attorney Henry Wade said he planned to present the case to the grand jury next Wednesday or the following Monday. He though the case might come to trial in mid January.”

Dad whistled: “That’ll be one heckuva trial! Imagine the press on that one!” Like most Americans, Dad felt relief that they had caught their man. In the great American tradition, justice would prevail.

I thought back to the picture they played over and over that past day and a half of the morose, puffy eyed man wearing a T-shirt flanked by 2 beefy plains clothes officers  as he entered the bedlam of the Dallas police station.

“Just like on TV,” I mused, “the sheriff had caught the bad guy!”

Stay Tuned…Don’t Turn That Dial

Satisfied, my attention turned back to the TV where  a newscaster was reporting live from the Kennedy compound in Hyannis Port, concerning the condition of  Joseph P. Kennedy, the late President’s father. Suddenly they switched from the overcast beach of Cape Cod to the now familiar,  overcrowded corridor in the Dallas police department.

I watched with great curiosity as Lee Harvey Oswald appeared  in handcuffs, the T-shirt covered by a sweater, with 2 plain clothed cops at each side.

What happened next came with such breathtaking suddenness as to defy description.

The nightmarish TV sequence filled with panic and pandemonium  was over almost as soon as it started. A shot rang out and the news would never be the same.

Television, for  years  “promising a TV picture so real you’ll feel like you were there”  finally rang all too true.

Dad dropped the newspaper in disbelief.

Television was now more than the medium of choice it was the only medium anyone could envision capturing an event. When the weekend was over, print would never again challenge TV as the public’s primary source of information and authority.

The times they were a- changin!

A Brave New World indeed.

© Sally Edelstein and Envisioning The American Dream, 2013. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Sally Edelstein and Envisioning The American Dream with appropriate and specific direction to the original content.

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