Christmas catalogues have long been a cherished staple in the American home.
Just like today, the mid-century housewife flipped through the pages of her favorite catalogue and enjoyed the ease of shopping the telephone way with a whole department store at her fingertips.
Smart, practical gifts. A Brownie for Jr, a Beretta for Dad.
Ordering that 12 gauge shot-gun was as easy and painless as ordering a pair of roller skates or a cuddly plush stuffed animal for your youngster. 10% down free shipping, no waiting, no fuss no muss.
Guns as gay as Xmas itself as low as $4 a month.
A sampling from mid-century catalogs from Sears Roebuck, Montgomery Ward and Alden’s.