Christmas catalogues have long been a cherished staple in the American home.
Just like today, the mid-century housewife flipped through the pages of her favorite catalogue and enjoyed the ease of shopping the telephone way with a whole department store at her fingertips.
Smart, practical gifts. A Brownie for Jr, a Beretta for Dad.
Ordering that 12 gauge shot-gun was as easy and painless as ordering a pair of roller skates or a cuddly plush stuffed animal for your youngster. 10% down free shipping, no waiting, no fuss no muss.
Guns as gay as Xmas itself as low as $4 a month.
A sampling from mid-century catalogs from Sears Roebuck, Montgomery Ward and Alden’s.
Envisioning The American Dream 
Those were the days. I was born in 1950 and remember them well. Guns were available at Sears, Monkey Ward, tire stores, hardware stores, farm stores, country stores and were just a part of life. They still are to a lot of us; one more tool to be used safely.
Thanks for the memories.
John
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Glad it brought back fond memories for you John.
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