Let it Snow

vintage illustration snow storm digging out

Snowmageddon2016 is here!

Massive! Historic! Epic! Blockbuster !

The meteorologist’s hyperbole about the current snow storm barreling down the East Coast is epic itself. Like many others who are bracing for the storm, I have been glued to the weather forecasts.

With ominous music and special graphics designed just for Winter Storm Jonas , these non stop weather reports seem to have caused a whiteout of any other news.

A Change in the Weather

Long before computer technology ,Geo-stationary satellites, and the 24/7 weather channel, weather reporting was pretty primitive relying on paper maps, pins, Plexiglas, and markers.

Not only that, but in the 1950’s it was broadcast by a bunch of silly clowns, puppets and cartoons.

But in my house  growing up,  the weather was no joking matter.

Since my father had been a meteorologist in WWII he took the weather very seriously.

Everything’s Fine and Dandy with the Weather

Vintage photo TV Weatherman Tex Antoine

TV Weatherman Tex Antoine 1950’s

 

When a big storm approached, both my parents would stay up late anxiously tuning in to Mom’s favorite weather-caster Tex Antoine and his cartoon helper the mustachioed curmudgeon Uncle Wethbee to get the nightly reports.

Sponsored by Con Edison, who wouldn’t trust someone whose theme music was  Fine and Dandy.

The last week in January 1959 NY was hit with an icy, blustery snowstorm and it showed no signs of stopping. Cars were at a standstill as Ford Fairlaines were replaced by flexible flyers, as overjoyed children home from school raced to build snowmen.

Mom and Dad were concerned about getting around but took weatherman Tex Antoine at his word that the snow would stop by the end of the week.

As the snow continued to fall silently, the weatherman advised everyone to stay put in their igloos.

Somehow, my ex-meteorologist father put his faith into a cartoon drawing (whose mustache drooped or curled according to the climate), not trusting such important news as the weather to come from a busty woman in evening gowns or some goofy clown.

Like TV artist Jon Neghy, Tex  dressed in a smock, would start his weather segment standing next to an easel covered by blank papers and with a thick black marker he would proceed to draw the weather systems that were relevant to the nation and the local area.

But deep down Tex was a bit too show-biz for Dad.

 

WWII soldier vintage illustration

Post-War Forecasts

Weather news was treated seriously in the early years of television.

WWII had trained thousands of enlisted men in meteorology and dozens of those vets showed up on local new programs in the late 1940’s.

In the first few post-war years, somber, non smiling  vets,  and egghead professors of meteorology standing in front of maps, droning on about occluded fronts, thermal fronts and pressure systems, had been the norm.

And that suited Dad just fine.

 

Vintage illustration of NY Weather Bureau by Steve Dohanos for Saturday Evening Post Cover 1946

Vintage illustration of NY Weather Bureau by Steve Dohanos for Saturday Evening Post Cover 1946

 

The first to present weather on a national news program, was Chicago’s Clint Youle. Like Dad he had been in the Army Air Corp trained in meteorology.

Nationally known as Mr. Weatherman, he was one of several WWII vets who parlayed their meteorological skills into jobs in the new field of TV in the late 1940’s.

Dad first caught Youle on “The Camel News Caravan” with John Cameron Swayzee on NBC in 1949. With his folksy manner, Youle reported 3 times a week using a regular three  by four foot Rand McNally map of the US bought at a local store and covered it with Plexiglas.

A pleasant, neighborly man with spectacles and a crew cut he would draw the weather systems on the Plexiglas with a black marker as he gave the forecast. When color TV came in the mid 1950s he spiced thing up adding red and orange markers.

Fair Weather Froth

vintage picture 2 women in evening gownsvintage ad

It wasn’t long before weather reports got more show biz. Cartoon characters, animals, stunts, and crazy costumes quickly appeared.

By the 1950s women burst into this male bastion and by 1955  sexy women represented the majority of TV weather casters.

Weather girls became all the rage.

Attractive, sunny and blessed with eternal smiles, the weather girls scrawled weather maps on Plexiglas, donned perky hats to match the forecast or broadcast from bed in skimpy lingerie to deliver the late night forecast.

Dismissing the fairer sex as they wiggled  and jiggled before the weather maps in the latest gowns, Dad sniffed that weather girls just pre-occupied us with “their own frontal systems.”

Of course on weekends he just might make an exception for NBC’s sultry Tedi Thurman who used to peek from behind a shower curtain to coo breathlessly, “The temperature in N.Y. is 46 and me, I’m 36-26-36!”

As the East Coast braces for the snowpocalypse, I am glad we are taking the weather seriously. Somehow I just wouldn’t want a puppet to be tracking Winter Storm Juno’s  perilous path.

Copyright (©) 2015 Sally Edelstein All Rights Reserved

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4 comments

  1. John

    You made me smile today – thank you!

    Like

  2. It’s interesting and yet mildly alarming to watch the downward slide in to hyperbole and scare stories of the weather prediction world. I’m such a weather wimp now having lived in Southern California for many years but I remember the big storms and 0 degree temps we had growing up in New England and the forecasts then were much more subdued and trustworthy. At least it seemed that way or maybe I just listened to what my parents told me. Nice post!

    Liked by 1 person

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