Sugar Frosted Flakes took a back seat especially on St. Patrick’s Day when General Mill’s Lucky Charms was introduced in 1964. A bowl full of magically delicious charms in the shape of pink hearts, yellow moons, orange stars, and green clovers, was a magically delicious way to start the morning.
Tony the Tiger’s number one place in popularity with cereal consuming boomers was seriously challenged with the appearance of Lucky Leprechaun also known as Sir Charms and originally called L.C. Leprechaun as we see in this original ad.
Lucky the Leprechaun debuted in 1964 with one of the most expensive advertising roll outs to that date featuring full color ads in the Sunday comics and comic books like this vintage one that appeared in Little Lotta who I am sure mightily enjoyed those delicious multi color marshmallow pieces.
The cereal was so darn good that L.C. Leprechaun was always crying: “They’re always after Me Lucky Charms!”
© Sally Edelstein and Envisioning The American Dream, 2016.