Remembrance of July 4th Parades Past

Parade on Main Street vintage illustration

With the acrid smell of firecrackers lingering in the hot summer air, mid-century memories of July 4th Parades past return.

The 1950s American Dream made manifest, the  annual Independence day parade was    a sugar coated, kodachrome kaleidoscope of  you’re a grand old flag waving boy scout marching, lemonade sippin’, ice cream cone lickin’ firecracker popping, sparklers glowing, ex GI’s and their  new Blue Cheer whiter than white families  living out the second generation American subdivision dream.

“I love a parade, the tramping of feet, I love every beat I hear of a drum…”

The summer air was redolent of barbecues and Roman  candles as  my family and I would make our way towards the big parade in our suburban town.

The elm lined streets in town were a hazy sea of new and improved Norman Rockwell red white and Pabst ribbon blue.

All along the parade route, freckled faced boys with Howdy Doody grins, whizzed by us tossing cherry bombs as they rode their Schwinn Black Phantom bicycles . The red white and blue streamers on the handlebars flapped noisily in the wind while the Topps baseball cards they had strategically placed in the spokes of the bikes fat whitewall tires created loud motor sounds mimicking the rumbling thunder of the motorcycles ridden by the police that were roaring up and down the side of the street in order to keep the swelling crowds back.

Vintage illustration Parade on Main Street

“I love a parade a handful of vets a line of cadets…”

We squeezed in between other newly transplanted families indistinguishable from one another but for the different fun to wear easy to care California inspired geometric patterns on their Robert Hall no-iron Dacron clothes.

Their wives were a chatty gaggle of amber waves of trouble – free Toni home permanents that had not unfurled in the humidity.

Their you-dont -know-how- lucky-you- are- to -live -in- the -country children weaved in and out of the crowds a colorful bunch of boisterous backyard buckeroos with cap firing pistols and sputtering sparklers.

…That  rat a tat tat, the blare of a horn a bright uniform…”

Straggling groups of mentally awake and morally straight cub scouts craning their necks in search of their parents hoping for a wave of approval, marched proudly in their sanforized true blue uniforms doing their best to do their duty for God and their country

The sound of crashing cymbals’ and beating drums signaled the appearance of the High School marching band as a tortured rendition of Stars and Stripes was played by a group of earnest, pimply faced teenagers struggling hard to maintain even spacing between each musician. Dressed identically in spotless white gloves and tall satin hats with fancy feather plumes that cunningly concealed summer crew cuts but revealed ravished faces splotched with skin colored Clearasil.

In the distance the familiar ringing of the Good Humor Truck was nearly obliterated by the loud pealing of the church bells coming from St Catherines of Sienna signalling the beginning of the rally.

The cavernous church nearly dwarfed the American Legion hall next door to it where the spectators began assembling to hear the speeches. The theme of our local parade was the celebration of the Four Freedoms.

vintage ad 1940s girl majorettes for July 4th

While some spunky sub-debs dressed in majorette outfits strutted and twirled chrome glitter top batons, others in high luster acetate dresses with gleaming gold crosses that twinkled in the hot sun, carried banners proclaiming “Freedom of Worship- One Nation Under God.”

Looking straight at me with a wholesome wink and a half whispered hello was the envy of every girl in High School, the blue eyed Angelic Halo hair perfect Drum Major.

Her incandescent dazzling Doris Day smile artfully framed by lips outlined in Flame-Glo heavenly pink lipstick was a perfect match for her sunburned don’t be a paleface pink complexion, made you proud to be an American.

“….you’re the emblem of the land I love”

Excerpt from Defrosting The Cold War:Fallout From My Nuclear Family Copyright (©) 20013 Sally Edelstein All Rights Reserved

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6 comments

  1. Henry Joseph

    Beautiful Work…

    Like

  2. Lovely images! Happy 4th!! xox

    Like

  3. Jim Bello

    I often wonder where do all the original works of art wind up. What Did the ad agencies do after they went to print? So many beauties out there by so many talented people.

    Like

    • Many of the illustrations are wonderful pieces of art. Some of the illustrations were returned to the hands of the illustrators, and fortunately organizations like the Society Of Illustrators in NY regularly exhibit illustration from the past and give it the recognition they deserve.

      Like

  4. Pingback: When the GOP Really Was Grand | Envisioning The American Dream

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